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The Role of Mobile Multimedia Systems in Digital Business Ecosystems IEEE-DEST 2007 The Inaugural IEEE International Digital Ecosystems and Technologies Conferencehttp://www.ieee-dest.curtin.edu.au21-23 February 2007Cairns, Australia: 

The Role of Mobile Multimedia Systems in Digital Business Ecosystems IEEE-DEST 2007 The Inaugural IEEE International Digital Ecosystems and Technologies Conference http://www.ieee-dest.curtin.edu.au 21-23 February 2007 Cairns, Australia Dr. Nalin Sharda Associate Professor Computer Science and Multimedia School of Computer Science and Mathematics Victoria University, Melbourne, Victoria 8001, Australia http://sci.vu.edu.au/~nalin nalin.sharda@vu.edu.au

Outline: 

Outline Introduction Evolution of Digital Ecosystem (DE) Digital Business Ecosystem (DBE) Adoption of Multimedia in Digital Business Ecosystems Level-0: Legacy business systems Level-1: e-Mail Level-2: Websites Level-3: e-Commerce Level-4: e-Business Level-5: Networked Organisation Level-6: Digital Business Ecosystem Vision for DBE Multimedia Information Importance of Multimedia Information Business Applications of Multimedia Challenges in using Multimedia Information Mobile Systems 3 G Systems 4 G Systems Conclusions

Introduction: 

Introduction Evolution of Digital Multimedia systems Digital Electronics has replaced mechanical pneumatic electrical and analog electronic devices Why ? Because Digital information is Robust Replicable Transformable Moreover, Digital Information Systems keep evolving to: Make it easier to store retrieve and access information And just bits represents all types of Multimedia Information: Text Audio Still pictures Moving pictures Animation With interactivity

Introduction: 

Introduction Some applications of Multimedia information: Enterprise Converged Communications Video-conferencing solutions Promote interaction, reviews and mentoring no matter how scattered the group is

Introduction: 

Introduction Mobile Multimedia can deliver Experience-on-Demand: Experience: A play on human senses On-Demand: When & where you want it Examples: On-Demand Mobile Music and Video (OMV) Movies on Demand Video Conference Experience on Demand Content-in-Context Your customer calls to close a deal You need to get a big-picture view of previous discussion A mind-map overview of it all pops up on your computer screen. You are on the way to meet your girl / boy friend Your mobile reminds you buy present for his / her birthday. take the umbrella, its going to rain

Introduction: 

Introduction Experience on Demand (EoD) project funded by DARPA 1997-2000 Howard Wactlar, Mike Christel, Alex Hauptmann, Yihong Gong Personal EoD units record audio, video, Global Positioning System (GPS) spatial information, and sensory data, which can be annotated by human participants.

Introduction: 

Introduction Synthesis of Personal Experience Data, Generate a 2-D panoramic view of the environment, and Combine personal views based on time, location, and viewing angle. Integrated across people, time, and space

Introduction: 

Introduction Definitions Digital Ecosystems (DEs) evolving digital information systems that adapt to the user needs Digital Business Ecosystems (DBEs) DEs are used for the advancement of business enterprises particularly small to medium enterprises (SMEs) Most SMEs find it difficult to keep pace with the latest developments. Adoption of digital services has been phased, and at times slow Purpose of this paper / presentation Understand SMEs’ past behavior in adopting multimedia information Current state of affairs Future opportunities and challenges, and Research direction needed

Progress: 

Progress Introduction √ Digital Ecosystem (DE) √ Digital Business Ecosystem (DBE) √ Use of Multimedia in Digital Business Ecosystems - NEXT Level-0: Legacy business systems Level-1: e-Mail Level-2: Websites Level-3: e-Commerce Level-4: e-Business Level-5: Networked Organisation Level-6: Digital Business Ecosystem Architectural Vision for DBE Multimedia Information Importance of Multimedia Information Business Applications of Multimedia Challenges in using Multimedia Information Mobile Systems 3 G Systems 4 G Systems Conclusion

Use of Multimedia in Digital Business Ecosystems: 

Use of Multimedia in Digital Business Ecosystems Table 1: Multimedia and Internet technologies adoption by SMEs 6-level model originally introduced by F. Nachira et al. [24] We can add a 7th level, called Level-0.

Use of Multimedia in Digital Business Ecosystems: 

Use of Multimedia in Digital Business Ecosystems Levels 0-2

Use of Multimedia in Digital Business Ecosystems: 

Use of Multimedia in Digital Business Ecosystems Levels 3-6

Use of Multimedia in Digital Business Ecosystems: 

Use of Multimedia in Digital Business Ecosystems Architectural Vision for DBE DBE environment must be flexible, include layering, and meta-modelling concepts A single meta-model creates a single point of failure site, thus create preferred models by reusing or extending existing models. Artificial intelligence-based recommendation systems match the user criteria to services allow the user to dynamically compose services and applications as the need arises. Ability to transmit multimedia with required Quality of Service (QoS) depends upon coding and compression techniques QoS that network can deliver. 3G is not delivering its promised benefits.

Progress: 

Progress Introduction √ Digital Ecosystem (DE) √ Digital Business Ecosystem (DBE) √ Use of Multimedia in Digital Business Ecosystems √ Level-0: Legacy business systems √ Level-1: e-Mail √ Level-2: Websites Level-3: e-Commerce √ Level-4: e-Business √ Level-5: Networked Organisation √ Level-6: Digital Business Ecosystem √ Architectural Vision for DBE √ Multimedia Information - NEXT Importance of Multimedia Information Business Applications of Multimedia Challenges in using Multimedia Information Mobile Systems 3 G Systems 4 G Systems Conclusion

Multimedia Information: 

Multimedia Information Table 2: Data size for various types of multimedia information

Multimedia Information: 

Multimedia Information Importance of Multimedia Information can provide a tremendous competitive advantage a picture can be worth a thousand words but, well chosen words can be more useful better to SMS the flight number Business Applications of Multimedia digital radio - mobile audio commercials QoS for bi-directional conversation more stringent than for unidirectional digital radio transmission Stills - Multimedia Messaging Service (MMS) weather reports using images, graphs of stock prices, important shots of sports events displayed as a slide show... Content repurposing services required

Multimedia Information: 

Multimedia Information Video enabled mobile phones Look-At-This (LAT) applications Retail: Before purchasing an item, the consumer sends image of the item to his / her partner. Real Estate: An agent sends images of the property and its surrounds to the prospective customer. General business: Workers can send live video to colleague(s) at other location(s) while engaged in a voice conversation, to develop new ideas; design new products; repair faulty equipment; maintain, install or inspect a system. Quality of Service (QoS) is of paramount importance Video conferencing is most demanding 3G networks can barely provide the desired QoS for video transmission And, the cost of transmission is still too high [6]. 4G mobile technologies will aim to remedy this situation.

Slide18: 

Multimedia Information Challenge Deliver content with required QoS The Quality, Cost, and Time Triangle Depicts inherent restrictions Only possible to achieve ‘more desirable’ parameter values automatically for two performance aspects Third aspect is forced to ‘less desirable’ Transmission systems need to incorporate this for cost negotiations.

Progress: 

Progress Introduction √ Digital Ecosystem (DE) √ Digital Business Ecosystem (DBE) √ Use of Multimedia in Digital Business Ecosystems √ Level-0: Legacy business systems √ Level-1: e-Mail √ Level-2: Websites √ Level-3: e-Commerce √ Level-4: e-Business √ Level-5: Networked Organisation √ Level-6: Digital Business Ecosystem √ Architectural Vision for DBE √ Multimedia Information √ Importance of Multimedia Information √ Business Applications of Multimedia √ Challenges in using Multimedia Information √ Mobile Systems - NEXT 3 G Systems 4 G Systems Conclusion

Mobile Systems: 

Mobile Systems 1991 Global System for Mobile Communications (GSM) network, implemented by Radiolinja in Finland in provided only 9.6 Kbps. 2000, Siemens, first 3rd Generation Universal Mobile Telecommunications System (3G/UMTS) system 3G was designed to support video Today more than sixty 3G/UMTS networks in over 25 countries. But 3G is not being used much for video 4G is an evolutionary path for advancing the 3G mobile technology. It will deliver broadband wireless communication capabilities for end-to-end multimedia information transmission. support higher data rates and will ensure seamless service across a large number of wireless networks and systems. One of the key objectives is to follow an evolutionary path from the current 3G technologies to 4G. so that it can interoperate with the existing mobile systems by using advanced system integration technologies.

Next-Generation Mobile Systems: 

Next-Generation Mobile Systems End Users want Convenience, Simplicity and Freedom of choice, Sandy Kang-Gill, 12 Sept, EntNet 2006 OPERATORS need to provide integrated services

Next-Generation Mobile Systems: 

Next-Generation Mobile Systems Universal WiMAX, IEEE 802.16e-2005, Alcatel, EntNet 2006 Going where no FIBER has gone before… Over Mountains Across Water Beyond Urban Sprawl

Conclusion: 

Conclusion Digital Business Ecosystems (DBEs) aim to create a new paradigm for the use of digital information systems. The DBE paradigm envisages a model of digital services that evolve to fulfil user, as well as Small to Medium Enterprises (SMEs) needs. The use of multimedia information has become an integral part of modern business operations. Successful transmission of this multimedia information over wired and wireless networks is imperative for most SMEs. Therefore, it is important that we create a coalition between mobile multimedia information systems and the DBE research framework. Cooperation between the 4G mobile technology forums and the DBE research frameworks will ensure this coalition. Such a coalition will facilitate the adoption of the DBE paradigm by the SMEs much more readily. THANK YOU Any Questions please.

References: 

References [1] N. Sharda, “Multimedia: The Art, Science and Technology of Creat-ing Meaning,” Readers' Remarks, IEEE MultiMedia, April-June 2004. [2] N. Sharda, Holistic Quality of Service Models: The Missing Link in Synchronous Communication Based Education Systems, Learning Technology, Volume 5, Issue 3, July 2003, IEEE Computer Society Learning Technology Task Force. [3] F. Dufaux. and D. Nicholson, D., JPWL: JPEG 2000 for wireless applications. Proceedings of the SPIE, Volume 5558, 2004, pp. 309-318. [4] J. R. Smith and M. A. Jabri, The 3G-324M Protocol for Conversa-tional Video Telephony. IEEE MultiMedia, vol. 11, no. 3, 2004, pp.102-105. [5] N. Sharda, Multimedia Information Networking, Prentice Hall, New Jersey, 1999. [6] N. Sharda, Quality of Service Issues in Mobile Multimedia Trans-mission, Mobile Multimedia Communications: Concepts, Applica-tions and Challenges, G. Karmakar and L. Dooley (Eds.), Idea Group Inc., 2006. [7] G. Aggélou,. Mobile Ad Hoc Networks, McGraw-Hill Professional, 2004. [8] D. Myers, Mobile Video Telephony, McGraw-Hill Professional, 2004. [9] T. Power and G. Jerjian, Ecosystem: Living the 12 Principles of Networked Business, Financial Times, Prentice Hall, 2001. [10] D. Taubman and M. Marcellin, JPEG2000: Image Compression Fundamentals, Standards and Practice, Kluwer Academic Publish-ers. Netherlands, 2002. [11] N. Sharda, M. Georgievski, and K. Lim, “Mapping the TRAQS Quality of Service Model to the m-Apps Middleware,” in Proceed-ings of MMU International Symposium on Information and Com-munications Technologies, Petaling Jaya, Malaysia, 24th - 25th No-vember 2005.

References: 

References [12] M. Georgievski, N. Sharda, “Implementation and Usability of User Interfaces for Quality of Service Management,” In Proceedings of Annual technical conference of IEEE Region 10, 21 - 24 November 2005, Australia. [13] A. Cheng and F. Shang, “Priority-Driven Coding of Progressive JPEG Images for Transmission in Real-Time Applications,” in Pro-ceedings of 11th IEEE International Conference on Embedded and Real-Time Computing Systems and Applications, 2005, pp. 129-134. [14] T. Heistracher, et. al., “Pervasive Service Architecture for a Digital Business Ecosystem,” Presented at WCAT04 Workshop, in Proceed-ings of 18th European Conference on Object-Oriented Program-ming, 14–18 June 2004, Olso, Norway. [15] S. Y. Hui; K. H. Yeung, “Challenges in Migration to 4G Mobile sys-tems,” IEEE Communications Magazine, Vol. 41, Issue 12, Decem-ber 2003, pp. 54-59. [16] J. Ibrahim, “4G Features,” Bechtel Telecommunications and Techni-cal Journal, Vol. 1, Number.1, December 2002, pp. 11-14. [17] I. Elsen , H. U. Horn, M. Kampmann, L. Peters, “Streaming Tech-nology in 3G Mobile Communication Systems,” IEEE Computer, September 2001, pp. 46-52. [18] M. Ponnada and N. Sharda, “A High level model for developing In-telligent Visual Travel Recommender Systems,” in Proceedings of 14th annual conference of the International Federation for IT in Travel and Tourism, Ljubljana, Slovenia, 24 to 26 January 2007.

References: 

References [19] T. L. Friedman, The World Is Flat: A Brief History of the Twenty-first Century, London, Allen Lane, 2005. [20] P. Dini, A. Nicolai, “DBE - The Digital Business Ecosystem: An Introduction,” 2003. On-line Paper. http://www.digital-ecosystems.org/cluster/dbe/dbe_summary_cc.pdf [21] P. Dini at. Al., “The Digital Ecosystem Research Vision: 2010 and Beyond,” Position paper FP7 workshop, 2005. http://www.digital-ecosystems.org/events/2005.05/de_position_paper_vf.pdf. [22] T. Heistracher, at. el., “Pervasive service architecture for a digital business ecosystem,” In Proceedings of First International Work-shop on Coordination and Adaptation Techniques for Software En-tities, Oslo, June 2004. [23] F. Nachira, “What is a Digital Ecosystem ?,” On-line paper, February 2005. [24] F. Nachira et al., “Toward a network of digital business ecosystems fostering the local development”, Sept 2002. On-line paper. http://www.europa.eu.int/information_society/topics/ebusiness/godigital/sme_research/index_en.htm http://www.digital-ecosystems.org/doc/de-summary-0205.pdf [25] J. F. Moore, J. Palfrey, U. Gasser, “ICT and Entre-preneurship: Digi-tal Business Ecosystems and the Law,” The Berkman Center for Internet & Society, Harward Law School. http://cyber.law.harvard.edu/bold/devel03/modules/episodeII.html

Author & Presenter: 

Author & Presenter