Slide1: November 2003 Wireless Data Business Mobile Multimedia Service


Agenda: I. SK Telecom Overview Wireless Data Business Overview 2,2.5G Mobile Multimedia Service 3G Mobile Multimedia Service Agenda


Business Domains: Business Domains


Business Domains: Business Domains


Business Domains: Portal Mobile Finance Business Domains


Business Domains: Portal Mobile Finance Business Domains


Business Domains: Portal Mobile Finance Business Domains


Business Domains: Portal Mobile Finance Business Domains


Company Performance Snapshot: Company Performance Snapshot In terms of market cap., SKT is - largest telco - second largest company in Korea SKT has one of the strongest financials in Korea; credit rating of A- by Sandamp;P Impressive EBITDA margin of 49% for 2Q03 is above the country average of 38% Increasing market share 54.2%; over 18 mill. subscribers; Highest ARPU of US$38; lowest monthly churn rate of 1.3% in Korea In USD billions US$1=￦1,200 EBITDA Margin 49%


Growth Continues: EBITDA Growth Revenue Growth Source: Company data Growth Continues (Won in billions) (Won in billions) * 1) EBITDA = Operating income + depreciation expense in statement of cash flow CAGR 24.9% CAGR 30.8% 14.4% 12.7% 9


Agenda: I. SK Telecom Overview Wireless Data Business Overview 2,2.5G Mobile Multimedia Service 3G Mobile Multimedia Service Agenda


Slide12: Text Based Service Oriented Provide downloadable low-volume contents - News / Weather - Travel / Humor - GVM - 2, 4 Gray Screen Saver - 1, 4, 16 Poly ring-tone CDMA IS-95 A / January 1996 2G 9.6Kbps CDMA 2000 1x / October 2000 2.5G 153kbps CDMA 1x EV-DO / February 2002 3G 2.4Mbps W-CDMA / 2003 R99 : 384kbps R4 : 2Mbps R5 : 10Mbps CDMA IS-95 B / August 1999 64Kbps Text Based Information Screen Saver M-Trade (GVM) Main Service CDMA 2G-based wireless Internet service launched in late 1999


Slide13: CDMA IS-95 A / January 1996 2G 9.6Kbps CDMA 1x EV-DO / February 2002 3G 2.4Mbps W-CDMA / 2003 R99 : 384kbps R4 : 2Mbps R5 : 10Mbps CDMA IS-95 B / August 1999 64Kbps CDMA 2000 1x / October 2000 2.5G 153 kbps Text Based Service + Low Quality Multimedia Service Different look andamp; feel - NATE Air - NATE Photo - Games - GAME (GVM / SK-VM) - 4 Gray, 256 / 65,000 Color Screen Saver - 16, 32, 40 Poly Bell - Low-resolution video clip for downloading andamp; messaging Main Service NATE Air(Wavelet) Screen Saver GAME (C, Java) NATE Air CDMA 2.5G-based wireless Internet service launched in late 2000


Slide14: Furnish multimedia services with the ability to transmit large volume of data at much faster speed. -Mobile Multimedia (Streaming / VOD) -MP3-quality MOD - Multimedia Message - Display Phone - Live Bell / Live Screen CDMA 1x EV-DO / February 2002 3G 2.4Mbps W-CDMA / 2003 R99 : 384kbps R4 : 2Mbps R5 : 10Mbps VOD TV Main Service Noel NEWS Live Screen A3 CDMA 3G-based wireless Internet service launched in early 2002 CDMA IS-95 A / January 1996 2G 9.6Kbps CDMA IS-95 B / August 1999 64Kbps CDMA 2000 1x / October 2000 2.5G 153kbps


Slide15: Interest-building Use frequently Changing habits New Consuming Behavior Music / Movie / Game / Broadcasting Entertainment LBS / News / Traffic Information Creating Mobile-based New Consumption/ Purchasing Behavior Commerce Mobile multimedia strategy is to offer great value proposition to create new customer’s behavior


Internet Revenue Growth Has Accelerated: Wireless Internet Revenue CAGR 81% *Excluding interconnection revenue (Won) Internet Revenue Growth Has Accelerated 14 3.3% 3.6% 3.5% 3.6% 3.9% 4.3% Portion of SMS


Subscriber Base Continues to Move Up-Market: Subscriber Composition by Handset Type * Subscriber Base Continues to Move Up-Market Source: Company Data * 1x EV-DO includes June-brand subscribers (%) 13


On-Going Introduction of Advanced Services Will Drive Continued ARPU Growth: On-Going Introduction of Advanced Services Will Drive Continued ARPU Growth (Won) ARPU by Handset Type JUNE 1x EV-DO 1x RTT 95AB Source: Company data As of July 2003 *Total ARPU is net of interconnection fees and signup fees * Data ARPU = Wireless Internet revenues excluding phone mail revenue / Internet user 32.2% 28.4% 12.2% 4.9% 17


Consumers Have Responded Favorably to New Services…: EV-DO / Subscribers (1000 persons) Consumers Have Responded Favorably to New Services… Source: Company data 18


Agenda: I. SK Telecom Overview Wireless Data Business Overview 2,2.5G Wireless Internet Service 3G Mobile Multimedia Service Agenda


Wireless Internet Milestones: Wireless Internet Milestones Commu- nication Informa- tion n.TOP Oct 1999 E-Mail Ringtone Commu- nication Oct 2001 Mobile Coupons Games E-Book Informa- tion Comm- erce Entertain ment PC Portal


Slide22: 1 Chatting/Meeting/ Broadcasting 3 Game/Download Contents 4 Music/Picture/Photo 5 Sports/Fortune/Cartoon 6 Location/Traffic/Travel 7 News/Study/Life/Shopping 2 Stocks/Lottery/Finance 8 Adult Club My Home, Mail Search, Event NATE-Basic ( Menu OK Back ) Approx. 26,000 contents from 680 CPs are being offered to NATE Portal


NATE Services Usage: NATE Services Usage Source: Company data Ring-tone Picture / Icon Games Adult Photo Chatting LBS / Traffic Info NATE Air Shopping VOD / MOD Others Multimedia Services Coloring News 2Q-03 Contents Revenue Breakdown (%)


Agenda: I. SK Telecom Overview Wireless Data Business Overview 2,2.5G Wireless Internet Service 3G Mobile Multimedia Service Agenda


JUNE(EV-DO, Truly Mobile Multimedia) Services: JUNE(EV-DO, Truly Mobile Multimedia) Services Commu- nication Entertain- ment Nov 2002 2003 andamp; Beyond Video Telephony VOD Live News MOD Comm- erce Informa- tion Commu- nication Informa- tion n.TOP Oct 1999 E-Mail Ringtone Commu- nication Oct 2001 Mobile Coupons Games E-Book Informa- tion Comm- erce Entertain ment PC Portal PC Portal


Slide26: Dramatically increase mobile multimedia service acceptance by offering new service values Deliver Unexpected New Service Values Change Public Perception Toward Mobile Products New Value New Culture Mobile Multimedia Service Purchase Cultural Products such as Movie/Music through mobile handset VOD / MOD Real-time live broadcasting 3D Game


Slide27: June offers nine channels whose menu is presented in attractive graphic user interface


…And Profitable Content is Gaining Momentum…: Packet Occupation Rate …And Profitable Content is Gaining Momentum… (For the month of August 2003) 27 Content TV


Slide29: THANK YOU