hp case study

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Complete Solved Case Study from St. Management @ Zubair Ahmad & S.M.Aarif Shah

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Presentation Transcript

HEWLETT PACKARD : 

10/5/2010 HP INVENT 1 HEWLETT PACKARD Zubair Ahmad M. Aarif Shah Ikramullah Sajjad Ali Khan Jabbar Shaukat Ali Waseem Presenters:

Important Points : 

10/5/2010 HP INVENT 2 Important Points As we all know that strategic management is all about Formulation Implementation Evaluation ------- of strategies so our presentation will revolve on these critical parameters

Flow Chart: : 

10/5/2010 HP INVENT 3 Flow Chart:

Topic to be Covered: : 

10/5/2010 HP INVENT 4 Topic to be Covered: Ind. & Hist. Vision & Mission SWOT Formulation (Phase-1): INPUT EFE IFE CMP Financial Ratio MATCHING: SWOT Matrix Analysis IE Matrix Analysis SPACE Matrix BCG Matrix Grand Matrix DECISION: QSPM Implementation: (Phase-2): Goal & Objectives Policies for Imp. Prob. In Imp. Roles of Deptt. Evaluation : (Phase-3): What we do in Evaluation Roles of Deptts. Balance Scorecard Contingency Plan

Hist. & Introd.to Company : 

10/5/2010 HP INVENT 5 Bill Hewlett & Dave Packard graduated in electrical engineering from STANFORD university in 1935 The company originated in garage in nearby Palo Alto,California,USA during a fellowship in 1939 with initial capital investment of us$ 538 Hewlett Packard company commonly referred as ‘HP’ American multinational information technology corporation headquartered in Palo Alto , California , USA Nearly in each country hp product lines include 01)personal computing devices 02)enterprise servers 03)related storage devices 04)diverse range of printers & imaging products Hp markets it’s products to household, small to medium size consumers and enterprise directly as well as via online distribution Hist. & Introd.to Company

Vision & Mission Statement : 

10/5/2010 HP INVENT 6 Vision & Mission Statement Vision Statement To view change in market as an opportunity to grow, to use our profit and our ability to develop & produce innovative products , services and solutions that satisfy emerging customers need. Mission Statement To provide product, services and solution of highest quality and deliver more value to our customers that earn their respect and loyalty

Mission Statement Matrix : 

10/5/2010 HP INVENT 7 Mission Statement Matrix

Slide 8: 

10/5/2010 HP INVENT 8

Slide 9: 

10/5/2010 HP INVENT 9 SWOT MATRIX

Slide 10: 

10/5/2010 HP INVENT 10 Formulation (Phase-1)

Stage 1 of formulating Strategies Framework : 

10/5/2010 HP INVENT 11 Stage 1 of formulating Strategies Framework This stage known as input stage It includes following techniques to collect the data 01) CPM 02) EFE 03) IFE

External Factor Evaluation Matrix: : 

10/5/2010 HP INVENT 12 External Factor Evaluation Matrix:

Slide 13: 

10/5/2010 HP INVENT 13 EFE is 2.83; its indicate that hp Strategies utilized the opportunities and avoid the threats successfully.

Slide 14: 

10/5/2010 HP INVENT 14 Internal Factors Evaluation Matrix HP

Slide 15: 

10/5/2010 HP INVENT 15 Internal Factors Evaluation Matrix HP Weaknesses IFE of hp is 2.94; its mean that the hp strategies fully utilized it strength and successfully overcome their weaknesses

Competitive Profile Matrix (CPM): : 

10/5/2010 HP INVENT 16 Competitive Profile Matrix (CPM):

Slide 17: 

10/5/2010 HP INVENT 17

Slide 18: 

10/5/2010 HP INVENT 18 CPM OF HP 2.66 CPM OF APPLE 3.12 ( Market Leader) CPM OF DELL 2.95

Ratios of hp: : 

10/5/2010 HP INVENT 19 Ratios of hp:

Slide 20: 

10/5/2010 HP INVENT 20

Slide 21: 

10/5/2010 HP INVENT 21

Slide 22: 

10/5/2010 HP INVENT 22

Stage 2 of formulating strategies framework: (Matching Stage) : 

10/5/2010 HP INVENT 23 It includes following matrices:- *SWOT Matrix *IE Matrix *SPACE Matrix *BCG Matrix *GRAND matrix Stage 2 of formulating strategies framework: (Matching Stage)

(01) Strategic Analysis Swot Matrix: : 

10/5/2010 HP INVENT 24 (01) Strategic Analysis Swot Matrix: The hp must adopt S-T Strategies

(02) Strategic Analysis Space Matrix: : 

10/5/2010 HP INVENT 25 (02) Strategic Analysis Space Matrix: -1 -06

Calculation for SPACE Matrix: : 

10/5/2010 HP INVENT 26 Calculation for SPACE Matrix: 01) FS=20 ---- 20/5 =4 (total / Nos. of factors):- IS =18 ------18/5 =3.6 ES =-17----(-17)/5 = -3.4 CA = -6/5 --------- = -1.20 02) IS + CA =3.6+(- 1.20) =2.40 (X axis) FS + ES = 4+(-3.4)=0.6(Y axis)

Grap. Rep. of Space Matrix for HP: : 

10/5/2010 HP INVENT 27 Grap. Rep. of Space Matrix for HP: Backward ,forward,horizontal integration Mkt penet,mkt devp,product devp Diversification( related/unrelated) 6 5 4 3 2 1 -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 -1 -2 -3 -4 -5 -6 IS ES CA FS Conservative Aggressive defensive Competitive Vertical & horizontal integration Mkt pent,mkt devp,product devp Diversification (related/unrelated)

03) IE Matrix Strategic Implementation: : 

10/5/2010 HP INVENT 28 03) IE Matrix Strategic Implementation: Both BCG & IE (INTERNAL EXTERNAL matrix) called Portfolio Matrix

(03) IE Matrix for HP: : 

10/5/2010 HP INVENT 29 (03) IE Matrix for HP: IX VIII VII VI V IV III II I IFE Scores Strong Average Weak 3-4 2-2.99 1-1.99 EFE Scores EFE: 2.78 IFE: 3.10

(04)Layout for Possible strategies for BCG Matrix: : 

10/5/2010 HP INVENT 30 High 1.0 Medium .50 Low 0.0 High +20 Low -20 Medium 0 l (04)Layout for Possible strategies for BCG Matrix: Growth rate Relative market share Vertical or horizontal integration Mkt penetration Mkt development Product development Mkt penetration Mkt development Product development divestiture Product development Diversification Retrenchment divestiture Retrenchment Divestiture liquidation

Table for BCG matrix hp Divisions: : 

10/5/2010 HP INVENT 31 Table for BCG matrix hp Divisions:

Hp BCG Matrix : 

10/5/2010 HP INVENT 32 High 1.0 Medium .50 Low 0.0 High +20 Low -20 Medium 0 l Hp BCG Matrix Growth rate Relative market share A B C D E F

Strategic Analysis Grand Strategy Matrix: : 

10/5/2010 HP INVENT 33 Strategic Analysis Grand Strategy Matrix: Rapid Market Growth Quadrant II Quadrant I Strong Competitive Position Slow Market Growth Weak Competitive Position Quadrant III Quadrant IV Mkt devp,mkt penetration, Vertical &horizontal integration Related diversification Mkt develop,mkt penetration Product development Divestiture liquidation Retrenchment, Related& unrelated diversification Divestiture liquidation Related & unrelated diversification Joint venture

Strategic Analysis (05) Grand Strategy Matrix : 

10/5/2010 HP INVENT 34 Strategic Analysis (05) Grand Strategy Matrix Rapid Market Growth Quadrant II Quadrant I Strong Competitive Position Slow Market Growth Weak Competitive Position Quadrant III Quadrant IV After analyzing the Above four matrix We conclude this

Analysis of all Matrix: : 

10/5/2010 HP INVENT 35 Analysis of all Matrix:

Stage 3 of formulating strategies framework (Decision Stage) : 

10/5/2010 HP INVENT 36 Stage 3 of formulating strategies framework (Decision Stage) This stage is called as DECISION STAGE This stage has only one technique called as QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) For QSPM we have selected two alternative strategies after evaluating the stage 2 i.e matching stage .the two strategies are A) forward integration B) horizontal integration

Slide 37: 

10/5/2010 HP INVENT 37 By forward integration one has the meaning to have a control over distribution & over retailing By horizontal integration one has the meaning to have a control over competitors through acquisition or joint venture etc

QSPM for HP: : 

10/5/2010 HP INVENT 38 QSPM for HP:

Slide 39: 

10/5/2010 HP INVENT 39

Slide 40: 

10/5/2010 HP INVENT 40

Slide 41: 

10/5/2010 HP INVENT 41 Total attractive strategy for 1st is 4.77 Total attractive strategy for 2nd is 4.85 SO STRATEGY 2nd IS TO BE SELECTED FOR HP

Slide 42: 

10/5/2010 HP INVENT 42 Implementation (Phase-2)

Goal & objectives: : 

10/5/2010 HP INVENT 43 Goal & objectives: To increase market share up to 45% in next 3 to 4 years (up to 2006 it’s 36%) To increase compatibility of firm products and services with other firm hardware and software. To improve technology development in cell phone software and hardware especially in I phone.

Alternative St. & Possible Policies for the implementations: : 

10/5/2010 HP INVENT 44 Alternative St. & Possible Policies for the implementations: Strategy –horizontal integration: This can be done by MERGER or through ACQUISITION HP has strong financial position must have to adopt the policy of acquisition/merger especially with cell phone companies like nokia , Samsung in order to improve the technology for cell phone hardware and software This integration provide facility to improve the compatibility of firm product & services with other firm product by taking advantage of other firm experiences and technology

Problem Associated With Horizontal Integration & Their Possible Solutions : 

10/5/2010 HP INVENT 45 Problem Associated With Horizontal Integration & Their Possible Solutions

Roles of Various Departments in Implementation of Horizontal Integration St. : 

10/5/2010 HP INVENT 46 Roles of Various Departments in Implementation of Horizontal Integration St. Finance Department: Allocate the resources Identify areas where to get the funds. Budget allocation for the Strategy. Market Department: Introduce Distribution Channels. Identification of Adv. Channels Promote the customization. HR Department: Arrange training programmes Review the supportive systems Review the performance appraisal

Slide 47: 

10/5/2010 HP INVENT 47 Evaluation (Phase-3)

Evaluation Of Horizontal Integration Strategy for hp: : 

10/5/2010 HP INVENT 48 Evaluation Of Horizontal Integration Strategy for hp: WHAT WE DO IN EVALUATION Comparing firms performance with previous performance Comparing firms performance with competitor’s performance Comparing firms performance with industry average

Slide 49: 

10/5/2010 HP INVENT 49 MARKETING DEPARTMENT: Collect the data regarding customer satisfaction,HP new products performance ,HP compatibility with other computer company products ,what other features the customer want from HP products---------these information gather through interview of customers or developing questionnaires Marketing department also provide information regarding sale target whether achieve or not Provide all such knowledge to higher management B) Role of Various Department in Evaluation

Slide 50: 

10/5/2010 HP INVENT 50 HUMAN RESOURCE DEPARTMENT HRD must collect data after implementation of horizontal integration regarding absenteeism, turnover rate, production (quality & quantity) ,employee satisfaction Fill up the appraisal form based on above criteria & then give report to the management FINANCE DEPARTMENT The department must gather information regarding financial ratios & also monitor the budget Fill up the Performa & submit to higher management

Slide 51: 

10/5/2010 HP INVENT 51 C) BALANCED SCORE CARD another tool of evaluation of strategies it has four perspectives ---- financial performance, customer knowledge, internal business processes & learning & growth D) CONTINGENCY PLAN After the HP will go for contingency plan based on following questions Is any major competitor withdraw from market? Is our sale target have been achieved? Demand of new products have been meet or not? What actions should be taken in case of any disasters occurs?