B2B Social Media:
B2B Social Media Audience Development
Content Provider
Reporting
Editor
Platform Agnostic
Folio/Magazines
Community Development
Content Platform
Aggregator
Host
Platform Provider
Web/Electronic Newsletters/etc.
Introduction:
Introduction Take advantage of electronic media opportunities to serve our readers better with more timely information.
Develop online community that would facilitate sharing of information from our audience
Phase out print media that pushes to the audience without losing their interest Solution: Create a digital magazine that acts as a portal to more information and delivers timely information
Advantages:
Advantages Greatly reduced production costs
Ability to reach beyond existing audience
Take advantage of viral marketing aspects of electronic media
Connect our readers seamlessly to wider information base
Can deliver more timely information
Differentiation in the marketplace
Establish footprint as innovative and forward-thinking
Ability to track readership – open rates, click-throughs, etc.
Deliver readers directly to advertisers
Obstacles:
Obstacles Visibility – Make the translation from written page to monitor
Vendor – Identify vendor who can deliver high quality consistently
Enriched media – Create design and methodology that supports enriched media
Scheduling – Fit semi-monthly project into a monthly workflow
Staffing – Rework staffing structure to meet information requirements and scheduling needs
Circulation – Ensure we keep existing readers and grow our list
Coordinating with other online media – Develop growth plan to create online community that is driven by