logging in or signing up honda car paper presentation ARKAAGENCY Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 437 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 23, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript HONDA MOTORS : HONDA MOTORS VINODHINI.S HONDA MOTORS : HONDA MOTORS FOUNDER Soichiro Honda with a view personal mobility for every one!! FOUNDED HONDA MOTORS IN 1948 Slide 3: Masahiro Takedagawa is President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd. Associated with Honda Motor Co. for over 25 years. HONDA IN INDIA : HONDA IN INDIA INCORPORATED IN DEC,1995 JOINT VENTURE :HONDA MOTOR CO. LTD. & JAPAN AND SIEL LTD. HONDA CITY INTRODUCED IN 1997 Slide 5: INVESTMENT MADE BY THE CO IN INDIA TILL DATE IS Rs1620 CR. Rs 1000 CR. IS PLANNED IN 2ND PLANT IN RAJASTHAN. MANUFACTURING CAPACITY 1LAC. SALES & DISTN. – 105 FACILITIES , 62 CITIES Company Description : Company Description Automotive Manufacturers – Major Automobiles Motorcycles Power Products Financial Services Honda is the World’s Largest motorcycle manufacturer but is most known for its automotive industry CARS : CARS Accord CRV Civic GENERATORS : GENERATORS EU1000iA 1000 watts, 120V EU2000iA Camo 2000 watts, 120V EU6500iSA 6500 watts, 120/240V PROMOTION : PROMOTION HONDA promotes its products through; Ads,billboards,tv, Sponsoring sports events Customer service Environment friendly automobiles BCG MATRIX : BCG MATRIX The 4 Types of International Marketing : The 4 Types of International Marketing Global marketing strategy (same everywhere) Local marketing strategies (specific to each country or region) Global tactics Some tactics adapted locally Mix of global & local tactics Only local tactics & marketing mix Pure Global Global « Glocal » Pure Local Bongrain : cheeses SWOT ANALYSIS FOR : SWOT ANALYSIS FOR Consumer Reports Top Automobile picks for 2006 : Consumer Reports Top Automobile picks for 2006 Top Small Sedan Top Family Sedan Top Upscale Sedan Luxury Sedan SUV Small SUV Top Minivan Top Pick-up Truck Green Car Fun to drive Honda Civic Honda Accord Acura TL (Honda) Infiniti M35 (Nissan) Toyota Highlander Hybrid Subaru Forester Honda Odyssey Honda Ridgeline Toyota Prius Subaru Imprezza Additionally, Honda was 2nd overall in vehicle reliability right behind Lexus Marketing/Technology : Marketing/Technology The new ACE System (Advanced Compatibility Engineering) 5 star rating Hybrid Engines ASIMO Jet Engines Manufacturing Nattokinase Research and Development : Research and Development Honda currently has individualized R&D facilities in Japan for motorcycles, automobiles, and power products, and a motorcycle R&D center in China for its increasing market demand. HRI (the Honda Research Institute) is located in Japan, U.S., and Germany. - Research focus on: robotics technology, automotive safety, ultra lightweight products, and fuel cell technology - Deriving automotive fuel from plants. Honda also has networked facilities in the UK, Germany and Italy (to help focus on the European market more independently) Management Structure : Management Structure President and Representative Director Takeo Fukui Age: 62 Executive Vice-President and Representative Director Satoshi Aoki Age: 60 Promotion of Objective Management: Staff composed of 22 personnel. Two director positions and one auditor assigned annually outside the company. Temporary directors are paid according to how well the Company performs during their tenor. Industry Trends : Industry Trends Trend of Companies performing well in foreign markets, but not domestically. GM: Dealing with Health care problems ($100B annually) Sold GMAC Subsid. Filed for bankruptcy Ford: $1.6B decline in car sales from years ending 04’ – 05’ Sold Hertz rentl car business Chrysler: Changes management around Only U.S. manufacturer not in the red Also filed for bankruptcy Fiat had purchased some share in Chrysler Volkswagen: high prices, low quality, plus labor force issues Toyota and Honda are prospering well in U.S. market Everyone looks to China for expansion Pros and Cons : Pros and Cons Pros: Fuel/ cost efficient products and technology Extensive R&D programs Superior Technology Moving towards differentiated product lines One of the few currently profiting companies in its industry Objective Management Structure Continuous increase in automotive sales in North America, particularly U.S., and in Europe as well. Cons: Fluctuation of Exchange rates, makes for inconsistent earnings Japan’s Economy Automotive industry very susceptible to interest rates Toyota may be a better buy Questions : Questions ? 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