Euro_Consumers_Wine_In_Europe_Market_Size

Wine in Europe: Market size and consumers’ profiles: 

January 2011, 101 pages, 222 tables Wine in Europe: Market size and consumers’ profiles

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Euro-Consumers' research objectives To give you an accurate evaluation of the size (in millions of euros) and the structure (in %) of European markets based on numerous types of socio-demographic targets to help you to write your Business Plans To give you the population segments with the highest growth potential in terms of turnover within each country (by social status, by age group, by income level, by degree of urbanization, by household size, etc. ) to help you to prioritize your sales, marketing and communications investments To give you “average budgets”, overall and by type of household, to help you to refine your sales potential or market share forecasts To make you aware of the changes in the size, structure, segments and average budgets of the market studied (available in January 2010)

Examples of questions which can be answered by Euro-Consumers' research : 

Examples of questions which can be answered by Euro-Consumers' research How does the under 30s' share of clothing and footwear purchases differ from one country to another? What is the commercial weight of sparsely/averagely/densely populated zones in the household goods market across Europe? In which countries is the wine market most heavily influenced by high-income households? In which countries is the automotive market most dependant on transfer income? In which countries do people living alone or single-parent families represent strong potential turnover for the insurance market? Does household composition have a significant impact on the out-of-home dining budget across Europe? In which countries are retired people the top market segment for package holidays in terms of turnover? Which households buy in retail meat in the various European countries? Etc.

Research is carried out in 31 countries: : 

Research is carried out in 31 countries: Austria Lithuania Belgium Luxembourg Bulgaria Macedonia Croatia Malta Cyprus Netherlands Czech Republic Norway Denmark Poland Estonia Portugal Finland Romania France Slovakia Germany Slovenia Greece Spain Hungary Sweden Ireland Turkey Italy United Kingdom Latvia

Deliverables and availability according to the dates of reference studied: : 

Deliverables and availability according to the dates of reference studied: Pdf format research report including 200 to 250 tables Collection available as at 1st January 2011: 13 titles (12 more titles to come in 2010) The surveys available on 1st January relate to n-2 data. Consequently, the collection available on 1st January 2011 relates to 2009 data. The collection based on 2010 data will be available on 1st January 2012.

Who is the Euro-Consumers collection for?: 

Who is the Euro-Consumers collection for? The Euro-Consumers collection provides both material for reflection concerning European markets in general and concrete results for optimising international development, and is therefore relevant to exporters, promoters and distributors as well as those directly involved in researching various European B2C markets: consultancies, banks and investment companies, chambers of commerce and development agencies, universities and prestigious higher education establishments, documentation centres, etc.

Methodology: 

Methodology Calculation of breakdown of market value by household composition * Research covers all households classified as "ordinary". Communal accommodation (care homes, religious communities, student residences, workers' hostels, prisons, etc.) and homeless people are not included. Research is based on the traditional definition of the term "household": an ordinary household is made up of the group of people who live in a housing unit, which is their main residence (according to this definition, a housing unit corresponds to a household) Example: Wine market structure in POLAND by age of the reference person

Reference person of the household The reference person of the household is automatically determined by means of a rule which only takes account of the three oldest persons in the household (ranked from oldest to youngest) and which considers their potential relationships. - person household: that person is the reference person - person household: the man if it is a couple (married or otherwise), otherwise the older of the two (with priority given to the older active person) - or more-person household: the man in the couple if there is one, otherwise the oldest person (with priority given to the oldest active person). Complementary use serves to show the family links within households and to define the reference person differently. : 

Reference person of the household The reference person of the household is automatically determined by means of a rule which only takes account of the three oldest persons in the household (ranked from oldest to youngest) and which considers their potential relationships. - person household: that person is the reference person - person household: the man if it is a couple (married or otherwise), otherwise the older of the two (with priority given to the older active person) - or more-person household: the man in the couple if there is one, otherwise the oldest person (with priority given to the oldest active person). Complementary use serves to show the family links within households and to define the reference person differently. Definitions Degree of urbanisation The Degree of urbanisation concept is the Eurostat`s approach and it is used to classify municipalities (LAU 2) as contiguous sets of local areas belonging to each statistical region. The Degree of urbanisation distinguishes three types of areas: - Densely populated area which is a contiguous set of local areas, each of which has a density over 500 inhabitants per km2, and where the total population for the set is at least 50,000 inhabitants - Intermediate area: a contiguous set of local areas, not belonging to the densely populated area, each of which has a density more than 100 inhabitants per km2, and either with a total population for the set of at least 50,000 inhabitants or adjacent to a densely populated area - Thinly populated area which is a contiguous set of local areas, neither belonging to a densely populated area nor to an intermediate area. Inactive person Conventionally, inactive persons are defined as being persons who are neither in employment nor unemployed (except retired people) : young people under the age of 14, students, persons engaged in activities in the household, persons with an incapacity for employment, etc. Primary/Secondary income Primary income corresponds to the income directly related to participation of households in the production process. The majority of the primary income of households consists of the remuneration of employees, which includes wages and social contributions. This income also includes the income from property resulting from the loan or rental of financial assets or land (interest, dividends, land income, etc.). Secondary income consists of receipts and payments of current transfers.

Table of contents (1/7): 

Table of contents (1/7) 1. Wine market structure in EUROPE 14 1.1 European Wine market structure by country 14 1.2 Annual average spending for Wine per household (comparison by country) 15 2. Comparative study, based on Wine market structure, of 31 European countries 16 Comparison of Wine market structure 2.1 by type of household (% share of market value in each country) 16 2.2 by age of the reference person (% share of market value in each country) 17 2.3 by number of active persons (% share of market value in each country) 18 2.4 by degree of urbanization (% share of market value in each country) 19 2.5 by employment status of the reference person (% share of market value in each country) 20 2.6 by main source of the household's income (% share of market value in each country) 21 2.7 by income quintile (% share of market value in each country) 22 3. Wine market structure in AUSTRIA 23 3.1 by type of household 23 3.2 by age of the reference person 23 3.3 by number of active persons 23 3.4 by degree of urbanization 23 3.5 by employment status of the reference person 24 3.6 by main source of the household’s income 24 3.7 by income quintile 24 4. Wine market structure in BELGIUM 25 4.1 by type of household 25 4.2 by age of the reference person 25 4.3 by number of active persons 25 4.4 by degree of urbanization 25 4.5 by main source of the household’s income 26 4.6 by income quintile 26 5. Wine market structure in BULGARIA 27 5.1 by type of household 27 5.2 by age of the reference person 27 5.3 by number of active persons 27 5.4 by degree of urbanization 27 5.5 by employment status of the reference person 28 5.6 by main source of the household’s income 28 5.7 by income quintile 28

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(2/7) 6. Wine market structure in CROATIA 29 6.1 by type of household 29 6.2 by age of the reference person 29 6.3 by number of active persons 29 6.4 by degree of urbanization 29 6.5 by employment status of the reference person 30 6.6 by main source of the household’s income 30 6.7 by income quintile 30 7. Wine market structure in CYPRUS 31 7.1 by type of household 31 7.2 by age of the reference person 31 7.3 by number of active persons 31 7.4 by degree of urbanization 31 7.5 by employment status of the reference person 32 7.6 by main source of the household’s income 32 7.7 by income quintile 32 8. Wine market structure in CZECH REPUBLIC 33 8.1 by type of household 33 8.2 by age of the reference person 33 8.3 by number of active persons 33 8.4 by degree of urbanization 33 8.5 by main source of the household’s income 34 8.6 by income quintile 34 9. Wine market structure in DENMARK 35 9.1 by type of household 35 9.2 by age of the reference person 35 9.3 by number of active persons 35 9.4 by degree of urbanization 35 9.5 by main source of the household’s income 36 9.6 by income quintile 36 10. Wine market structure in ESTONIA 37 10.1 by type of household 37 10.2 by age of the reference person 37 10.3 by number of active persons 37 10.4 by degree of urbanization 37 10.5 by employment status of the reference person 38 10.6 by main source of the household’s income 38 10.7 by income quintile 38

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(3/7) 11. Wine market structure in FINLAND 39 11.1 by type of household 39 11.2 by age of the reference person 39 11.3 by number of active persons 39 11.4 by degree of urbanization 39 11.5 by employment status of the reference person 40 11.6 by main source of the household’s income 40 11.7 by income quintile 40 12. Wine market structure in FRANCE 41 12.1 by type of household 41 12.2 by age of the reference person 41 12.3 by number of active persons 41 12.4 by degree of urbanization 41 12.5 by employment status of the reference person 42 12.6 by main source of the household’s income 42 12.7 by income quintile 42 13. Wine market structure in GERMANY 43 13.1 by type of household 43 13.2 by age of the reference person 43 13.3 by number of active persons 43 13.4 by degree of urbanization 43 13.5 by employment status of the reference person 44 13.6 by main source of the household’s income 44 13.7 by income quintile 44 14. Wine market structure in GREECE 45 14.1 by type of household 45 14.2 by age of the reference person 45 14.3 by number of active persons 45 14.4 by degree of urbanization 45 14.5 by employment status of the reference person 46 14.6 by main source of the household’s income 46 14.7 by income quintile 46 15. Wine market structure in HUNGARY 47 15.1 by type of household 47 15.2 by age of the reference person 47 15.3 by number of active persons 47 15.4 by degree of urbanization 47 15.5 by employment status of the reference person 48 15.6 by main source of the household’s income 48 15.7 by income quintile 48

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(4/7) 16. Wine market structure in IRELAND 49 16.1 by type of household 49 16.2 by age of the reference person 49 16.3 by number of active persons 49 16.4 by employment status of the reference person 49 16.5 by main source of the household’s income 50 16.6 by income quintile 50 17. Wine market structure in ITALY 51 17.1 by type of household 51 17.2 by age of the reference person 51 17.3 by number of active persons 51 17.4 by degree of urbanization 51 17.5 by employment status of the reference person 52 17.6 by main source of the household’s income 52 18. Wine market structure in LATVIA 53 18.1 by type of household 53 18.2 by age of the reference person 53 18.3 by number of active persons 53 18.4 by degree of urbanization 53 18.5 by employment status of the reference person 54 18.6 by main source of the household’s income 54 18.7 by income quintile 54 19. Wine market structure in LITHUNIA 55 19.1 by type of household 55 19.2 by age of the reference person 55 19.3 by number of active persons 55 19.4 by degree of urbanization 55 19.5 by employment status of the reference person 56 19.6 by main source of the household’s income 56 19.7 by income quintile 56 20. Wine market structure in LUXEMBOURG 57 20.1 by type of household 57 20.2 by age of the reference person 57 20.3 by number of active persons 57 20.4 by degree of urbanization 57 20.5 by employment status of the reference person 58 20.6 by income quintile 58

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(5/7) 21. Wine market structure in MACEDONIA (Former Yugoslav Republic of Macedonia) 59 21.1 by type of household 59 21.2 by age of the reference person 59 21.3 by number of active persons 59 21.4 by main source of the household’s income 59 21.5 by income quintile 60 22. Wine market structure in MALTA 61 22.1 by type of household 61 22.2 by age of the reference person 61 22.3 by number of active persons 61 22.4 by main source of the household’s income 61 22.5 by income quintile 62 23. Wine market structure in NETHERLANDS 63 23.1 by age of the reference person 63 23.2 by employment status of the reference person 63 23.3 by main source of the household’s income 63 23.4 by income quintile 63 24. Wine market structure in NORWAY 64 24.1 by type of household 64 24.2 by age of the reference person 64 24.3 by degree of urbanization 64 24.4 by income quintile 64 25. Wine market structure in POLAND 65 25.1 by type of household 65 25.2 by age of the reference person 65 25.3 by number of active persons 65 25.4 by degree of urbanization 65 25.5 by employment status of the reference person 66 25.6 by main source of the household’s income 66 25.7 by income quintile 66 26. Wine market structure in PORTUGAL 67 26.1 by type of household 67 26.2 by age of the reference person 67 26.3 by number of active persons 67 26.4 by degree of urbanization 67 26.5 by main source of the household’s income 68 26.6 by income quintile 68

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(6/7) 27. Wine market structure in ROMANIA 69 27.1 by type of household 69 27.2 by number of active persons 69 27.3 by main source of the household’s income 69 27.4 by income quintile 69 28. Wine market structure in SLOVAKIA 70 28.1 by type of household 70 28.2 by age of the reference person 70 28.3 by degree of urbanization 70 28.4 by employment status of the reference person 70 28.5 by main source of the household’s income 71 28.6 by income quintile 71 29. Wine market structure in SLOVENIA 72 29.1 by type of household 72 29.2 by age of the reference person 72 29.3 by number of active persons 72 29.4 by degree of urbanization 72 29.5 by employment status of the reference person 73 29.6 by main source of the household’s income 73 29.7 by income quintile 73 30. Wine market structure in SPAIN 74 30.1 by type of household 74 30.2 by age of the reference person 74 30.3 by number of active persons 74 30.4 by degree of urbanization 74 30.5 by employment status of the reference person 75 30.6 by main source of the household’s income 75 30.7 by income quintile 75 31. Wine market structure in SWEEDEN 76 31.1 by age of the reference person 76 31.2 by degree of urbanization 76 31.3 by main source of the household’s income 76 31.4 by income quintile 76

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(7/7) 32. Wine market structure in TURKEY 77 32.1 by age of the reference person 77 32.2 by number of active persons 77 32.3 by employment status of the reference person 77 32.4 by main source of the household’s income 77 32.5 by income quintile 78 33. Wine market structure in UNITED KINGDOM 79 33.1 by type of household 79 33.2 by age of the reference person 79 33.3 by number of active persons 79 33.4 by degree of urbanization 79 33.5 by main source of the household’s income 80 33.6 by income quintile 80 34. Appendix 81 34.1Household characteristics in 2009 81 34.1.1 Total number of households by country and type of household 81 34.1.2 Total number of households by country and age of the reference person 82 34.1.3 Total number of households by country and number of active persons 83 34.1.4 Total number of households by country and degree of urbanization 84 34.1.5 Total number of households by country and employment status of the reference person 85 34.1.6 Total number of households by country and main source of the household's income 86 34.2 Overall consumption expenditure of households in 2009 87 34.2.1 by country and type of household (in €) 87 34.2.2 by country and age of the reference person (in €) 88 34.2.3 by country and number of active persons (in €) 89 34.2.4 by country and degree of urbanization (in €) 90 34.2.5 by country and employment status of the reference person (in €) 91 34.2.6 by country and main source of the household's income (in €) 92 34.2.7 by country and income quintile (in €) 93 34.3 Share of Alcoholic beverages expenditures in total household expenditure in 2009 94 34.3.1 by country and type of household (in %) 94 34.3.2 by country and age of the reference person (in %) 95 34.3.3 by country and number of active persons (in %) 96 34.3.4 by country and degree of urbanization (in %) 97 34.3.5 by country and employment status of the reference person (in %) 98 34.3.6 by country and main source of the household's income (in %) 99 34.3.7 by country and income quintile (in %) 100 34.4 % share of each market segment on the European retail alcoholic drinks market 101 34.4.1 Comparison by country of market value (in €) and annual average spending for retail wines per household 101 34.4.2 Comparison by country of market value (in €) and annual average spending for retail beers per household 102 34.4.3 Comparison by country of market value (in €) and annual average spending for retail spirits per household 103

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