PETOPIA Intro for ASAP Member staff board and volunteers 092316

Category: Education

Presentation Description

This presentation introduces the PETOPIA social movement campaign to those affiliates with organization in the Animal Shelter Alliance of Portland (OR) coalition.


Presentation Transcript


For ASAP member staff, board and volunteers September, 2016 1


Welcome 2 Joyce Briggs Volunteer/Co-Founder

Animal Shelter Alliance of Portland :

Animal Shelter Alliance of Portland 3 Our Vision: We envision a community that values, protects and cares for animals and provides a safety net for homeless and at-risk cats and dogs .   Our Mission: Working together, we develop and sustain metro-wide programs and services that reduce the number of homeless cats and dogs, and save the lives of all shelter pets that can be humanely and responsibly rehomed.

Today’s Agenda:

Today’s Agenda 4 It’s all about PETOPIA! Background Purpose Getting Involved Feedback


Background ASAP has seen huge gains in the last 10 years. The coalition’s shelters now save 94% of incoming pets. 5

Best Friends Conference 2016:

Best Friends Conference 2016 6 Announces No Kill nation goal by 2025 What does our community next Dare to do to keep Portland on the map, and move forward ?

Our jobs are still very challenging:

Our jobs are still very challenging Nearly 21,000* animals still enter ASAP shelters every year, 30K with transfers. Need for volunteers, funding and adopters still high Animals need more veterinary care/ time in shelter or foster to adopt Broader need to address the welfare of pets that will never enter our shelters. 7 Let’s engage and enlist and support a broader group of individuals, business and advocates to support this goal.

An idea is born…:

An idea is born… 8

What we envision:

What we envision Social movement that engages the whole community Capitalize on our strengths Draw on community pride Raise the bar for all our community’s animals 9

Potential Benefits:

Potential Benefits 10 You can use what you want for FREE. Leverage it for your organization goals, because you are Petopians ! We all benefit from increased awareness ! Our aims: a measurable increase in volunteers, adoptions and donations, and …. Put Portland on the map as the best place in the nation for pets & their people Make our community A place where pets & people thrive!

In Petopia …:

11 In Petopia … 11 Community members feel empowered to … Report animal cruelty Support their neighbors in times of need Care for feral cats Advocate for more pet-friendly places Make sure all pets & people in their neighborhood are taken care of What else?

2020 Goals:

2020 Goals You and your organization can contribute to the key goals here in PETOPIA. What are your: Organization’s goals? Personal goals? What do you envision for our community? In PETOPIA we want to see your goals achieved ! 12

Campaign Status:

Campaign Status I nitial consumer research on concept/name/tagline Trademarking completed Local agencies contributed creatively, pro bono Website live Social media ready to launch Petopia Collateral in development: Giveaways for Adopters, Items for retail sale, Café Press Store 13


Co-branding concepts in development ! 14 Petopia Merchandise


15 Site in development http :// / Website:

Ok, so when do we kick this off?:

Ok, so when do we kick this off? 16 Animal Community launch Meetings: 6:30 – 8:00pm Oct 11 th ,2016 Jupiter Hotel, PDX Oct 18 th ,2016 BagnBaggage , Hillsboro Public Launch January 2017 We’re counting on all of you to help make Petopia a reality!

Ready to become a PETOPIA Ambassador?:

Ready to become a PETOPIA Ambassador? 17 Introduce PETOPIA to your colleagues Display PETOPIA logo/hyperlink on your website Distribute PETOPIA buttons & bumper stickers (coming in January) Proudly purchase and wear custom PETOPIA ware. or petopiapdx Tag #PETOPIAPDX on your social media posts Contribute your ideas for 2020 goals Share your volunteer needs for Petopia to promote

Excited? Volunteers Needed!:

Excited? Volunteers Needed! 18 Help us create Petopia ! Volunteer positions in: Social media Marketing/PR Strategy & goals Retail Community partnership development Fundraising …. And more!

Feedback? Questions?:

Feedback? Questions? 19 Contact us at

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