Mobilities Presentation

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Presentation Transcript

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The Future is Mobile

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“By 2014, 30.7 million Canadians will own a mobile phone.”

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“ 85% of children own a phone, while only 73% own books at home.”

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Work. Play. Shop. Email Text Instagr.am …?

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Mobile Commerce is p rofitable and rapidly growing

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50% of all mobile users shop via their phones

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$2 billion of ebay’s sales are from its mobile application

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Mobile barcode scanning went up 700% in 2010.

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Confusing shopping be gone!

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Coffee Bingo S hopkick = Rewards in 1970 = Rewards in 2011

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Starbucks Mobile Card Payment App

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“People are more likely to carry their phone than their wallet.”

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the iPhone 5 is to carry NFC technology… actually turning phones into wallets? Rumour has it…

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Mobile phones as transaction terminals

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Geolocational apps are connecting people to local businesses and local perks.

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Geolocational apps also collect consumer data to deliver local marketing.

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55% of marketers surveyed in 2010 said that mobile is the real area of future growth. 14% of marketers vowed to increase mobile spending by 9% over the next year.

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By 2015, shoppers around the world will spend $119 billion on goods and services bought via their mobile phones.

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