Digital marketing Strategies 2016

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

slide 1:

DIGITAL MARKETING SERVICES

slide 2:

Page1 Table of Contents DIGITAL MARKETING INTRODUCTION 1 2. Key Strategies Planning Concepts ....................................................................................... 2 3. Situational Analysis ................................................................................................................... 3 4. Objectives ................................................................................................................................. 5 5. Strategy .................................................................................................................................... 5 6. Delivering Results .................................................................................................................... 8 7. Competition .............................................................................................................................. 9 8 . Action Control ......................................................................................................................... 9 9 . Conclusion ............................................................................................................................... 10 MAY 31 2016 PREPARED BY 5INES TEAM

slide 3:

Page2 1. INTRODUCTION We offer a plethora of services like SEO SEM SMM Complete Digital Marketing Website Design and Development E - Commerce Solutions Content Management System and other IT related projects. First things first Digital marketing planning is no different to any other marketing plan in fact it‟s increasingly Perceive your business. However we‟re often required to separate plans for “digital” only based on the way teams and reporting is structured and to help the transition to digital - before it becomes “business as usual”. Some general strategies we keep in mind when planning the Digital Marketing Strategy 2.KEY STRATEGY PLANNING CONCEPTS 1. We focus on building a plan around the customer - not your products and tactics. 2. Situations and plans change especially online so we ensure plans which are usable by having clear vision for the year and keeping real detail to a shorter term 90-Day focus. 3. Make plans fact-based and state assumptions so they‟re easy for others to buy into. 4. Keep it Simple “Jargon light” is best. Again it helps others buy into what you‟re saying 5. Keep plans up to date - monthly is more than enough

slide 4:

Page3 6. There isn‟t a perfect plan what‟s needed changes according to each business At 5ines we commend the SOSTAC™ planning structure. This is a great framework for business marketing or Digital marketing plans since it‟s simple and logical so it‟s easy to remember. S - Situational Analysis O - Objectives S - Strategy T - Tactics

slide 5:

Page4 A - Action C - Control Each of the six areas help in separating out the key strategies for example customer acquisition Conversion and retention. 3.SITUATION ANALYSIS Where are we now Understanding your online marketplace Always we start with the customer their characteristics behaviours needs and wants. 1. Target Audience We target your customers online based on age group demographics behavior their expectations. The more we understand about your customer/potential customer the more we can use language they appreciate market where they spend their time offline and online and design a product that they‟ll want. Digital Marketing allows you to use the same basic message in different online “channels” and with slightly different messaging so it fits the context 2. Ideal customers – There are lots of ways to research customers or potential customers. We conduct online surveys and ask your customers for some information on their motivations what websites they look at.

slide 6:

Page5 We also look at your sales and tech support previous data blog/website queries and phone queries to see what questions are being asked by people or what people are asking publicly on forums twitter Facebook etc. 4.OBJECTIVES The objectives for your digital campaign The 5 S goals refer to: Sell Serve Speak Save and Sizzle It is important to turn each objective into SMART objectives which stands for:  Specific – Are you focusing enough on a specific issue or challenge within the organisation  Measureable – How do you plan to assess the performance Will it be monitored through quantitative or qualitative analysis for example  Actionable – Will it assist in improving performance if achieved  Relevant – Is the issue to be addressed within the domain of the digital marketing team  Time-related – Have you set a specific time period 5.STRATEGY How are we going to achieve the goals a. Targeting and segmentation A company‟s online customers have different demographic characteristics needs and behaviours to its offline customers. It follows that different approaches to

slide 7:

Page6 segmentation may be required and specific segments may need to be selectively targeted though specific content and messaging on your site or elsewhere on the web. This capability for “micro-targeting is one of the biggest benefits of digital marketing. Specific targeting approaches to apply online described in the book include: demographic value-based lifecycle and behavioral personalization. b. Positioning Website We strive hard to place your website on 1 – 2 pages of major search engines and the keywords will be shortlisted and worked in such a way that it should receive maximum hits with a perfect landing page and call to action. We perform landing page analysis and optimize landing pages to increase conversions. We also follow unique content marketing tactics to engage your customers and reward them with coupons free bees etc. We also run a contest in order to indirectly interact with your customers and later on convert those into revenues. Social Channels We have handpicked major social channels to promote Facebook is a key to increase brand awareness and invite people to browse properties and increase engagements. Twitter: Through twitter we can target the market and understand customer‟s behavior through trending topics. It is a perfect platform to get new updates and align the strategy based on customer‟s movements.

slide 8:

Page7 Linked In: It is a business area wherein you can reach any individual/ influencer/companies through your profiles. People use linked as a powerful tool for lead generation. We create innovative strategies in order to reach the target audience by tracking their posts and behaviours to enhance conversions. Forums: We actively participate in Property forums to check whether there are any doubts related to property buying. If there is a necessity we are going to invite them to the webpage and guide them through the website. Email Marketing: Email newsletter blasts will let you get your give-away information out there quickly SMS Marketing: If there are any promotions or new property release we can run a sms campaign. Affiliate Marketing - Affiliates will drive traffic in exchange for a „per lead‟ fee. You can set the dollar amount you are willing to pay per lead. These services let you easily hire great internet marketers to work for you. Building your affiliate marketing network is a central component to ensure you‟re maximizing opportunities in generating incremental revenue streams through a network of publishers that are active within your program either through lead generation display search or voucher codes.

slide 9:

Page8 Localized Listings: Local listings populate most maps searches. These are important for getting in front of people searching on mobile devices and through maps. Step-by-Step Guides Creation: Educating customer helps collecting doubts from your customers and creating step by step guide can increase trust towards the company. Online Reputation Management: After performing these tasks monitoring is a crucial task. We monitor your reputation online. 6.DELIVERING RESULTS Here‟s what 5ines‟s SEO experts will do to assure meets its goals:  Launch a campaign to bring in a stream of new visitors to your website – If prospects can find you at the top of their search engine results you can turn them into buyers. We‟ll launch a campaign to improve your rankings and drive visitors to your site.  Build a framework to sustain a long-term increase in website traffic – We want your SEO investment to pay off over the long haul so we‟ll base your campaign on ethical link-building strategies. This framework gives you a sustained increase in traffic largely unaffected by changes to search engine algorithms.  Optimize your SEO campaign to convert your new traffic into customers – A SEO campaign should produce a tangible return on your investment: new customers. We‟ll manage your campaign for 6 months

slide 10:

Page9 after we launch it making continual improvements to increase the percentage of your new traffic that turn into paying customers. 7.COMPETITION Before working on competitive analysis we seek your help and work on some of the questions mentioned below: 1. What are the touch points between you and your customers 2. What is the emotional reward if a customer uses your product 3. What other product or services do your customers use that are complimentary to yours 4. What websites do your customers/potential spend time on 5. What words/phrases do they use on these websites to describe their needs that you can fulfil 6. Where does your website rank for those words/phrases New website 7. Who are the most important people online that influence your customers/potential customers 8. What do you need to do to get mentioned by these people 9. Who links to you and your competition 10. What traditional media outlets can help with online coverage/reputation for you 8.ACTION

slide 11:

Page10 “Do it now sometime later becomes never” The goals and objectives have already been decided the next step is to get those into action. We will implement the foundations to achieve those goals. CONTROL The final stage is to lay out how you plan to monitor and measure the performance based on the objectives set at stage 2. The tactics have been considered and the control section will provide us a series of dashboards tailored for each tactic. The company has control over the marketing communication plan. The control is predominantly over three specific elements that include: Operational Excellence: This is where the company has control over the actual implementation of the plan. The tactical managers are in charge of this control which is communicated accordingly. Strategic Deployment: The assessment is both to identify the quality and the effectiveness of the plan that is being deployed. At this stage the tactics of the plan can be amended to a certain level in order to accomplish the strategy effectively. CONCLUSION The plan is formulated with emphasis on the quality of information and information consistency. Hence to conclude this report the marketing plan proposed in the report when deployed with the relevant controls in place will increase the customer base and in turn campaign success.

slide 12:

Page11

authorStream Live Help