Trends in Digital Marketing

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Presentation Description

Most significant trends in Digital Marketing

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Presentation Transcript

TRENDS IN DIGITAL MARKETING:

TRENDS IN DIGITAL MARKETING

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Where you should focus? Video Marketing Chatbot Storytelling Growth Hacking User Generated Content Interactive Content

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Video marketing : Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. It’s rather simple, using video to promote or market your brand, product or service

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Chatbot : Chatbot made it easier to deliver customers with immediate responses to basic and repeatable questions. As this technology become more advanced, expect to see more companies embrace chatbot to improve their online customer service.

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Storytelling : With social media evolving from a traffic generation channel to customer engagement platform, companies will seek attention of it’s customers through creative storytelling and transparency about their brand purpose.

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Growth Hacking: By growth hacking, it means rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient way to grow a business.

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User Generated Content : Customers trust one another’s opinions more than ads. In fact, most consumers trust other consumer’s opinion posted online which is why so many brands are turning to user generated content to boost sales.

Interactive Content : To engage the users, brands will have to use more interactive forums- say quizzes, polls and videos in their content marketing strategy.:

Interactive Content : To engage the users, brands will have to use more interactive forums- say quizzes, polls and videos in their content marketing strategy.

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Thank you Dinero Tech Labs  

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