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Y.Naga Manasa CH.Bindu Vineela G.JyothiSree From, Chirala Engineering College.

Some of the telecom service providers are:- :

Some of the telecom service providers are:-

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India is the fourth largest telecom market in Asia after China, Japan and South Korea. The Indian telecom network is the eighth largest in the world and the second largest among emerging economies.

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The Indian Telecommunications network has 621 million connections. The sector is growing at a speed of 45% during the recent years. Presently, all the telecom services have been opened for private participation. The Government has taken following main initiatives for the growth of the Telecom Sector:

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No industrial license required for setting up manufacturing units for telecom equipment. 100% Foreign Direct Investment (FDI) is allowed for manufacturing of telecom equipments. Payments for royalty, lumpsum fee for transfer of technology and payments for use of trademark/brand name on the automatic route.

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Welfare maximization Favour from the govt. Easy availability of loan from banks and market . Trust of the public and society Huge resourses Large capital availability

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Lack of professional management Large overheads mainly due to overstaffing Under utilization of plant, equipment and personnel Slow decision making processes Inability to adopt to the requirements of the market. Weak marketing activities

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Weakness….cont Low emphasis on cost minimization Lack of service as per market standards Resistance or delays in implementation of technological innovation No transparency in the recruitment process, tender allocations, business strategy

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Opportunities PPP Listing on stock markets Expansion in domestic as well as international market Marketing innovations Building good image Implementation of new technologies

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THREATS

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BSNL Bharat Sanchar Nigam Ltd (BSNL) , the corporate version of erstwhile DOT, came to existence on 1 st October 2000. Ever since the formation of BSNL, Within the basic phone service the value chain has split into Basic services, long distance players, and international long distance players.

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Pan-India reach Experienced telecom service provider Total telecom service provider Huge Resources (financial & technical pool ) Huge customer base STRENGTHS

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Most trusted telecom brand Transparency in billing Easy deployment of new services Huge Optical Fibre network and associated bandwidth STRENGTHS….cont

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Poor marketing strategy Bureaucratic organizational set up Inflexibility in mindset Limited number of value added services WEAKNESS

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WEAKNESS….cont Poor franchisee network Legacy of poor service image Huge and aged manpower Procedural delays

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WEAKNESS….cont Problems associated with incumbency like outdated technologies, unproductive rural assets, social obligations, political interference. Poor IT penetration within organization Poor knowledge management Overstaffing, poor customer care, legacy technology

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Tremendous market growing at 20 lakh customers per month Untapped broadband services Untouched international market Diversification of business to turn-key projects OPPORTUNITIES

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Competition from private operators Keeping pace with fast technological changes Market maturity in basic telephone segment THREATS

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AIRTEL Bharti Airtel is one of the leading providers of telecommunications services in India. The company offers mobile, wire line, broadband and television services. The company's products reflect a desire to constantly innovate.

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STRENGTHS • Huge customer base - 65 million customers (July 2008). It is the largest cellular provider in India and provide other services also. • Bharti Airtel hold a strategic alliance with o ther stakeholders. This means that the business has access to knowledge and technology from other parts of the telecommunications world.

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STRENGTHS….cont • Pan-India Network Very focused on telecom industry. The only operator in India other than VSNL having International Submarine Cables

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WEAKNESS Airtel did not own its own towers the lack of any real emerging market investment opportunity Price Competition from BSNL and MTNL Untapped Rural market

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The company possesses the Google search engine - enhance broadband services. Key strategic player. Majority of work done by outsourcing in early days. ‘Matchbox’ strategy. The fast extending IPCL market

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THREATS Airtel & Vodafone tussle Acquisition trail – example, MTN Target for takeover Competition

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1. Network expansion:- 800 million connections by the year 2012. 2. Rural telephony:- 200 million rural subscribers by 2012

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3. Broadband:- 20 million Broadband connections by 2010 Broadband with minimum speed of 1 mbps. ·Broadband coverage for all secondary & higher secondary schools and public health care centres by the end of year 2010. ·Broadband coverage for all Grampanchayats by the year 2010 Broadband on demand in every village by 2012

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THANK YOU