logging in or signing up Internet Marketing 40fs Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1209 Category: Business & Fin.. License: All Rights Reserved Like it (5) Dislike it (0) Added: March 03, 2011 This Presentation is Public Favorites: 5 Presentation Description No description available. Comments Posting comment... By: joelc (9 month(s) ago) Sven, Why are ripping off your employees?? Saving..... Post Reply Close Saving..... Edit Comment Close By: GreyP (10 month(s) ago) What do you think about this local internet marketing company? http://www.theclickdepot.com Saving..... Post Reply Close Saving..... 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See all Premium member Presentation Transcript Internet Marketing: Alexander Lawrence TheEntrepreneursBlog.com Internet MarketingThe 4 Steps:: The 4 Steps: Build Reach Out Connect EngageStep 1: Build something.: Build Step 1: Build something.Two ways of building a pyramid:: Two ways of building a pyramid: After the first year....Two ways of building a pyramid:: Two ways of building a pyramid: After two years....Two ways of building a pyramid:: Two ways of building a pyramid:Two ways of building a pyramid:: Two ways of building a pyramid:Two ways of building a pyramid:: Two ways of building a pyramid:Two ways of building a pyramid:: Two ways of building a pyramid:Build something small that works.: Build something small that works . It was a pyramid all the time.Build something small that works and let it grow.: Build Build something small that works and let it grow. est. 83 million pageviews / month est. 50+ million subscribers est. 16 million visits / monthDo your On-Site Homework:: Build Do your On-Site Homework: Pick your Keywords Optimize Tags: Title, Meta, H1, H2 Content is King – create good and unique copy Create internal links Name your Images! (title, alt) Step A: On-Site SEODo your On-Site Homework:: Build Do your On-Site Homework: Step B: Prepare yourselfDo your On-Site Homework:: Build Do your On-Site Homework: Step B: Check the AlternativesDo your On-Site Homework:: Build Do your On-Site Homework: Step B: Check the AlternativesDo your On-Site Homework:: Build Do your On-Site Homework: Choose Analytic Tool Create XML Files (“sitemap” for Google) Content is King – create good and unique copy Create internal links Name your Images! (title, alt) Step B: Prepare yourselfUnderstand how SERPs are build:: Build Understand how SERPs are build: Pay-Per-ClickUnderstand how SERPs are build:: Build Understand how SERPs are build: Organic Search ResultsUnderstand how SERPs are build:: Build Understand how SERPs are build: Organic Search ResultsUnderstand how SERPs are build:: Build Understand how SERPs are build: 40+ % don't know the difference between Paid vs OrganicUnderstand how SERPs are build:: Build Understand how SERPs are build: SiteLinks Name your Menus wisely!Understand how SERPs are build:: Build Understand how SERPs are build: Google Places Optimize for Location!Your Content is (still) King:: Build Your Content is (still) King : Keyword Analyse your competition Unique Stay over the threshold Keep it short (this is not paper!) Make it fun! (Images/Videos) Engaging content (polls, quizzes, games, etc.) Be controversial? Don't be ashamed to buy contentKnow your keywords and competition:: Build Know your keywords and competition : Keywords and their variations Where is the competition? How is their back-link structure build? Where is my niche? What is my long-tail?Know your keywords and competition:: Build Know your keywords and competition : Where do the users go? Where goes the money? Where is my niche? (Variations & Combinations)Know your keywords and competition:: Build Know your keywords and competition : Estimate traffic Money Keywords?Investigate back link structure:: Build Investigate back link structure:Your Content is (still) King:: Build Your Content is (still) King : Run a small CPC campaign for $100 Observe User Behavior Run A/B Split TestsSlide 29: 1 2 3 4 Test Measure Analyze Act / Improve BuildCongratulations! You have a small Pyramid and you know it inside out!: Build Congratulations! You have a small Pyramid and you know it inside out!Step 2: Reach Out!: Build Reach Out Step 2: Reach Out! Reach OutStart build a link structure with others out there:: Start build a link structure with others out there: Exchange Links with others Web directories Vertical Search Engines Link Baiting Reach OutExchange and share Content with others too:: Exchange and share Content with others too: Give away free knowledge Submit content to social hubs Write an ebook Write guest posts for others Write about others Build relationships Reach OutDon't forget the classic PR moves:: Don't forget the classic PR moves: Write Press Releases ...for print media ...for blogs Talk to Editors Talk to Bloggers Build relationships Reach OutCongratulations! Your small Pyramid is now growing!: Congratulations! Your small Pyramid is now growing! Reach OutRinse and repeat:: 1 2 3 4 Test Measure Analyze Act / Improve Build Rinse and repeat:Step 3: Connect!: Build Step 3: Connect! Reach Out Connect Reach OutMarkets are conversations!: Markets are conversations! connect A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. “ The Cluetrain Manifesto, 1999 Conversations sound human!: Conversations sound human! Markets are conversations Markets consist of human beings Conversations among human beings sound human. People recognize each other as such from the sound of this voice. “ connectPick your Channels:: Pick your Channels: Where is your audience? Set up your complete profiles Keep your profiles up to date Remember to link back Involve your team Establish policies connectPick your Channels:: Pick your Channels: Where is your audience? Set up your complete profiles Keep your profiles up to date Remember to link back Involve your team Establish policies connectBrand yourself and your employees:: Brand yourself and your employees: Unified Email Signatures? vCards & Mobil Apps (eg BUMP) Branded Profile Pictures Twitter as a team Establish policies connectCongratulations! Your Pyramid has grown into a visible Landmark!: Build Congratulations! Your Pyramid has grown into a visible Landmark!Rinse and repeat:: 1 2 3 4 Test Measure Analyze Act / Improve Rinse and repeat: connectStep 4: Engage!: Build Step 4: Engage! Connect Reach Out EngageFollow the ground rules:: Follow the ground rules: Always answer: promptly cordially professionally above all: accurately! Comment accurate and with added value Make sure you link back Don't spam. Don't take short cuts! Bad Reaction? – Take the high road. Admit mistakes. Engage with peers who will multiply your message Start growing a Newsletter. Make it valuable. Don't Spam! EngageNewsletter: Email is still No 1!: Newsletter: Email is still No 1! Grow your Newsletter Get out of the Inbox! Link back & monitor. Activate: surveys, discounts, run polls, ask questions. Be ready for response! EngageStop Pushing and Praying, Start Pulling and Staying: Stop Pushing and Praying, Start Pulling and Staying Monitor you accounts (Tweetdeck) Find people who are talking about you Trade something for contact info Customers Are Not an Interruption! Build and grow relationships EngageImplement CRM – Do it early!: Implement CRM – Do it early! Engage Know your client Stay in Touch Provide Better Service Be personal Increase Customer Revenues Discover new Clients Maintain relationshipsTargeting: Stop bombing - become a sniper!: Targeting: Stop bombing - become a sniper! Engange Define Target Groups Test Target Groups React fast & flexibleTargeting: Stop bombing - become a sniper!: Targeting: Stop bombing - become a sniper! EngageTargeting: Stop bombing - become a sniper!: Targeting: Stop bombing - become a sniper! EngageChoose the right Tools for you:: Choose the right Tools for you: Lorum ipsum Build relationships EngageDon't underestimate the Power of RSS:: Don't underestimate the Power of RSS: RSS is a content delivery channel RSS is a promotional/visibility tool Content syndication spreads your reach Use RSS yourself and keep an overview. EngageShow down: YouTube vs. TV: Show down: YouTube vs. TV Why TV is good: Build in audience People in Power watch it You are on TV? You are someone! Better ad infrastructure EngageShow down: YouTube vs. TV: Show down: YouTube vs. TV Why YouTube is better: It's Low/No Budget It's where the audience is (<25) Endless supply of talent It's worldwide It can go viral! EngageTry to go viral - but don't force it.: Try to go viral - but don't force it. EngageDo more – You run the show:: Do more – You run the show: Engage Webinars User Groups Podcasts Tutorials EventsRinse and repeat:: 1 2 3 4 Test Measure Analyze Act / Improve Rinse and repeat: EngageSlide 60: Thank you! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Internet Marketing 40fs Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1209 Category: Business & Fin.. License: All Rights Reserved Like it (5) Dislike it (0) Added: March 03, 2011 This Presentation is Public Favorites: 5 Presentation Description No description available. Comments Posting comment... By: joelc (9 month(s) ago) Sven, Why are ripping off your employees?? Saving..... Post Reply Close Saving..... Edit Comment Close By: GreyP (10 month(s) ago) What do you think about this local internet marketing company? http://www.theclickdepot.com Saving..... Post Reply Close Saving..... Edit Comment Close By: jackpot (14 month(s) ago) The color is good Saving..... Post Reply Close Saving..... Edit Comment Close By: derao (14 month(s) ago) o98up0[ip Saving..... Post Reply Close Saving..... Edit Comment Close By: 40fs (14 month(s) ago) Hi Everyone, The PPT was made for Alex Lawrence ( alexanderlawrence@me.com ) who runs http://theentrepreneursblog.com/ and since I still haven't been paid, why don't you guys send him an email and ask if you can have it. Thanks for supporting me Sven Tilburg Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Internet Marketing: Alexander Lawrence TheEntrepreneursBlog.com Internet MarketingThe 4 Steps:: The 4 Steps: Build Reach Out Connect EngageStep 1: Build something.: Build Step 1: Build something.Two ways of building a pyramid:: Two ways of building a pyramid: After the first year....Two ways of building a pyramid:: Two ways of building a pyramid: After two years....Two ways of building a pyramid:: Two ways of building a pyramid:Two ways of building a pyramid:: Two ways of building a pyramid:Two ways of building a pyramid:: Two ways of building a pyramid:Two ways of building a pyramid:: Two ways of building a pyramid:Build something small that works.: Build something small that works . It was a pyramid all the time.Build something small that works and let it grow.: Build Build something small that works and let it grow. est. 83 million pageviews / month est. 50+ million subscribers est. 16 million visits / monthDo your On-Site Homework:: Build Do your On-Site Homework: Pick your Keywords Optimize Tags: Title, Meta, H1, H2 Content is King – create good and unique copy Create internal links Name your Images! (title, alt) Step A: On-Site SEODo your On-Site Homework:: Build Do your On-Site Homework: Step B: Prepare yourselfDo your On-Site Homework:: Build Do your On-Site Homework: Step B: Check the AlternativesDo your On-Site Homework:: Build Do your On-Site Homework: Step B: Check the AlternativesDo your On-Site Homework:: Build Do your On-Site Homework: Choose Analytic Tool Create XML Files (“sitemap” for Google) Content is King – create good and unique copy Create internal links Name your Images! (title, alt) Step B: Prepare yourselfUnderstand how SERPs are build:: Build Understand how SERPs are build: Pay-Per-ClickUnderstand how SERPs are build:: Build Understand how SERPs are build: Organic Search ResultsUnderstand how SERPs are build:: Build Understand how SERPs are build: Organic Search ResultsUnderstand how SERPs are build:: Build Understand how SERPs are build: 40+ % don't know the difference between Paid vs OrganicUnderstand how SERPs are build:: Build Understand how SERPs are build: SiteLinks Name your Menus wisely!Understand how SERPs are build:: Build Understand how SERPs are build: Google Places Optimize for Location!Your Content is (still) King:: Build Your Content is (still) King : Keyword Analyse your competition Unique Stay over the threshold Keep it short (this is not paper!) Make it fun! (Images/Videos) Engaging content (polls, quizzes, games, etc.) Be controversial? Don't be ashamed to buy contentKnow your keywords and competition:: Build Know your keywords and competition : Keywords and their variations Where is the competition? How is their back-link structure build? Where is my niche? What is my long-tail?Know your keywords and competition:: Build Know your keywords and competition : Where do the users go? Where goes the money? Where is my niche? (Variations & Combinations)Know your keywords and competition:: Build Know your keywords and competition : Estimate traffic Money Keywords?Investigate back link structure:: Build Investigate back link structure:Your Content is (still) King:: Build Your Content is (still) King : Run a small CPC campaign for $100 Observe User Behavior Run A/B Split TestsSlide 29: 1 2 3 4 Test Measure Analyze Act / Improve BuildCongratulations! You have a small Pyramid and you know it inside out!: Build Congratulations! You have a small Pyramid and you know it inside out!Step 2: Reach Out!: Build Reach Out Step 2: Reach Out! Reach OutStart build a link structure with others out there:: Start build a link structure with others out there: Exchange Links with others Web directories Vertical Search Engines Link Baiting Reach OutExchange and share Content with others too:: Exchange and share Content with others too: Give away free knowledge Submit content to social hubs Write an ebook Write guest posts for others Write about others Build relationships Reach OutDon't forget the classic PR moves:: Don't forget the classic PR moves: Write Press Releases ...for print media ...for blogs Talk to Editors Talk to Bloggers Build relationships Reach OutCongratulations! Your small Pyramid is now growing!: Congratulations! Your small Pyramid is now growing! Reach OutRinse and repeat:: 1 2 3 4 Test Measure Analyze Act / Improve Build Rinse and repeat:Step 3: Connect!: Build Step 3: Connect! Reach Out Connect Reach OutMarkets are conversations!: Markets are conversations! connect A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. “ The Cluetrain Manifesto, 1999 Conversations sound human!: Conversations sound human! Markets are conversations Markets consist of human beings Conversations among human beings sound human. People recognize each other as such from the sound of this voice. “ connectPick your Channels:: Pick your Channels: Where is your audience? Set up your complete profiles Keep your profiles up to date Remember to link back Involve your team Establish policies connectPick your Channels:: Pick your Channels: Where is your audience? Set up your complete profiles Keep your profiles up to date Remember to link back Involve your team Establish policies connectBrand yourself and your employees:: Brand yourself and your employees: Unified Email Signatures? vCards & Mobil Apps (eg BUMP) Branded Profile Pictures Twitter as a team Establish policies connectCongratulations! Your Pyramid has grown into a visible Landmark!: Build Congratulations! Your Pyramid has grown into a visible Landmark!Rinse and repeat:: 1 2 3 4 Test Measure Analyze Act / Improve Rinse and repeat: connectStep 4: Engage!: Build Step 4: Engage! Connect Reach Out EngageFollow the ground rules:: Follow the ground rules: Always answer: promptly cordially professionally above all: accurately! Comment accurate and with added value Make sure you link back Don't spam. Don't take short cuts! Bad Reaction? – Take the high road. Admit mistakes. Engage with peers who will multiply your message Start growing a Newsletter. Make it valuable. Don't Spam! EngageNewsletter: Email is still No 1!: Newsletter: Email is still No 1! Grow your Newsletter Get out of the Inbox! Link back & monitor. Activate: surveys, discounts, run polls, ask questions. Be ready for response! EngageStop Pushing and Praying, Start Pulling and Staying: Stop Pushing and Praying, Start Pulling and Staying Monitor you accounts (Tweetdeck) Find people who are talking about you Trade something for contact info Customers Are Not an Interruption! Build and grow relationships EngageImplement CRM – Do it early!: Implement CRM – Do it early! Engage Know your client Stay in Touch Provide Better Service Be personal Increase Customer Revenues Discover new Clients Maintain relationshipsTargeting: Stop bombing - become a sniper!: Targeting: Stop bombing - become a sniper! Engange Define Target Groups Test Target Groups React fast & flexibleTargeting: Stop bombing - become a sniper!: Targeting: Stop bombing - become a sniper! EngageTargeting: Stop bombing - become a sniper!: Targeting: Stop bombing - become a sniper! EngageChoose the right Tools for you:: Choose the right Tools for you: Lorum ipsum Build relationships EngageDon't underestimate the Power of RSS:: Don't underestimate the Power of RSS: RSS is a content delivery channel RSS is a promotional/visibility tool Content syndication spreads your reach Use RSS yourself and keep an overview. EngageShow down: YouTube vs. TV: Show down: YouTube vs. TV Why TV is good: Build in audience People in Power watch it You are on TV? You are someone! Better ad infrastructure EngageShow down: YouTube vs. TV: Show down: YouTube vs. TV Why YouTube is better: It's Low/No Budget It's where the audience is (<25) Endless supply of talent It's worldwide It can go viral! EngageTry to go viral - but don't force it.: Try to go viral - but don't force it. EngageDo more – You run the show:: Do more – You run the show: Engage Webinars User Groups Podcasts Tutorials EventsRinse and repeat:: 1 2 3 4 Test Measure Analyze Act / Improve Rinse and repeat: EngageSlide 60: Thank you!