americares

Two ways of building a pyramid:

Two ways of building a pyramid

The classic way::

The classic way:

The classic way::

The classic way:

The classic way::

The classic way: ?

Enlightenment!:

Enlightenment!

The enlightened way::

The enlightened way:

The enlightened way::

The enlightened way:

The enlightened way::

The enlightened way:

The enlightened way::

The enlightened way:

The enlightened way::

The enlightened way:

CRM Systems:

CRM Systems Designed for a specific Purpose Different Purposes: Different designs Granny's Phonepad Rolodex Highrise Salesforce Most Commercial CRM systems are sales/deal oriented

CMS Opportunities for Americares:

CMS Opportunities for Americares Database accommodates multiple versions/generations of any article, media item Tools for easy joining of templates and sections Tools for easy sizing, tagging and editing of photos Template library Object library (articles, donor pages, blog formats)

Americares Web CRM:

Americares Web CRM Not Sales Rare personal contact No client visits No products, parts, supplies Different kind of relationships Different ways of cultivating and maintaining them NOTHING like Salesforce

Americares CRM Opportunities:

Americares CRM Opportunities Maintain and Develop 1 to 1 relationships SMS, Twitter, Facebook, … etc. Email marketing Independently targeted content Lazy signup -sign up form must die Build dossier profile for every user!

Why Convio Sucks:

Why Convio Sucks Many Masters (Clients with special needs) Old old Technology Business Model which exploits software investment until completely obsolete Unrealistic rigid database technology Clumsy data structure is impossible to migrate for many clients Clientele is resistant to change and is not profit oriented

The Temple of Enlightenment:

The Temple of Enlightenment

The Temple of Enlightenment:

The Temple of Enlightenment Pillar 1: Specialized Content Management System

The Temple of Enlightenment:

The Temple of Enlightenment Pillar 2: Image and Media Library/Database

The Temple of Enlightenment:

The Temple of Enlightenment Pillar 3: Profiling your users and data-mining them

The Temple of Enlightenment:

The Temple of Enlightenment Pillar 4: Communicate! Email, Newsletter, Twitter, Facebook, YouTube, Forum,….

The Temple of Enlightenment:

The Temple of Enlightenment Is build on solid ground with the Top Level: Rapid Development Framework „CodeIgniter“ and the 40FS Business Application Framework.

The Temple of Enlightenment:

The Temple of Enlightenment All of this is based on rock solid proven technology: Apache Webserver and PHP Programming Language MongoDB and CouchDB high performant flexible DBs

The Temple of Enlightenment:

The Temple of Enlightenment …and all of this designed and build for Cloud Computing: Multiple redundant avaibility, scalability and flexibility.

Americares Golden Key to Success:

Americares Golden Key to Success Seamless Integration of Channels and Info Four Pillars of Success Communication Channels Contacts Data Pool Media Library and Online Content CMS and Web Content

Why Our Solution is a Winning One:

Why Our Solution is a Winning One Reduces channels of communication to abstract objects Articles, Blog entries are 1 to many vehicles e-mail letters, SMS are 1 to 1 Because they are objects they can Have properties that adjust their appearance Have properties that will modify their content

Winning Solution 2:

Winning Solution 2 Media management is a must Easy finding, editing, insertion and management of media is very important Tag cloud technology to identify and locate photos and other media quickly Cloud location of site will allow auto expansion of bandwidth instantaneously

Winning Solution 3:

Winning Solution 3 State of the Art NoSQL database technology allows maximum flexibility for lightning fast storage, retrieval and integration of ALL kinds of data: CRM, donor, content, media Planned intelligent atomicity for content files to allow for better targeting of donor preferences Very easy data model modification made possible by free flowing data structure