Unlock your Digital Content & Expand


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Unlock your digital content and services & expand beyond your website The benefits of opening and managing your API November 18th, 2009

Agenda : 

Agenda How to unlock your digital content/services? The importance of API management Wine.com success story The 3scale solution Q&A Guillaume Balas, VP Sales & Marketing Senior strategy consultant with Oliver Wyman, focus on business dev., strategic planning and operations management in the IT and Telecom sectors MBA from ESADE Business School, Barcelona, Spain Martin Tantow, Co-founder Senior strategy consultant (Oliver Wyman/Mercer) and strategic alliance manager (T-Mobile). He built his first company in 1999. MBA, Univ. of Munich, School of Management Germany Bill Clifford, Director Software Dev. at Wine.com Worked in a variety of fields within Information Technology. From network administration to enterprise software development, he has experienced a bit of everything that goes on within an IT dpt. BSEE in Electrical Engineering frin University of Michigan, Michigan, USA

How do you reach your users/clients? : 

3 How do you reach your users/clients? Digital Content & Services Reach Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe Lost business opportunities Limited reach Lost business opportunities Limited brand awareness Web scraping risks Important SEO and SEM costs

Develop a distributed web strategy… : 

4 Develop a distributed web strategy… APIs unlock new distribution channels and unleash the power of your web service and online business. Digital Content & Services Extended Reach Reach Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe …and make your content/services ubiquitous

But… : 

Would you launch your website without analytics? Would you let anybody access your content and services without knowing who they are? Would you like to provide your customers with the best experience/service? But… 5 Would you give your content/services all for free?

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6 Managing your API is important

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7 And brings considerable benefits

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8 For some, API is at the earth of their strategy

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9 For others, API is an important key success factor

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10 And for many, API is key to their business ….

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Wine.com: a success story 11

Why develop an API ? : 

We have unique data to offer the developer community. Over 10 years of structured wine info. The digital landscape is changing. More platforms for presenting data from the web. API will allow us to take advantage of new digital channels without additional IT resources Opportunity to create Brand Awareness. E-retailers are embracing mobile Why develop an API ? 12

Our approach : 

Wanted to go with the “freemium” model. Give most data away for free. If developer wants full access, we ask them to contact us (still free access for now). We did not want to build administrative tools. 3scale provided the tools we needed, at the price we could afford. Integrating 3scale into our code base was extremely easy. Roughly a week of developer time to complete the integration. Our approach 13

What we’ve learned : 

Have roughly 180 registered users. Roughly 10 of these users are active. Common Uses: students working on class projects, web and mobile applications, personal use. Users have demonstrated interest to build for web, iPhone, Android, Windows Mobile and Palm Pre. Applications range from educational to revenue driving through affiliate model. What we’ve learned 14

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15 3scale’s API Mgt. solution

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Configure your API plans and set up metrics and limits Management & Access control 16

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Number of hits per user/day Number of hits per method Monitoring & Analytics 17

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Create plans with different features and prices Configure your pre-payment/post-payment infrastructure Billing & Payments 18

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Integrate the full CSS of your corporate website Configure the look and feel of your developer portal with our editing tools Developer Portal 19

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3scale’s added value for your business 20

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21 Control Empower Grow Unleash the Power of your API ! With 3scale’s solution…

Companies that have chosen 3scale’s solutions : 

Companies that have chosen 3scale’s solutions 22

Q&A : 



THANK YOU! Feel free to contact us: Martin Tantow martin@3scale.net Guillaume Balas guillaume@3scale.net Get started with a FREE trial account: http://www.3scale.net/signup/new

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