logging in or signing up United Cereal 111115555511111 Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 220 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: July 07, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript United Cereal : United Cereal Team 12 Core Customer Concepts : Core Customer Concepts Needs, Wants and Demands Market Offerings Customer Value Satisfaction Exchanges and Relationships Market Marketing Management : Marketing Management Target Market Market Segmentation Geographic Psychographic Behavioral Value Proposition Market Development : Market Development Market testing Product extensions vs. product expansions Market trends Positioning : Positioning Differentiation Positioning statement Point of difference Product Decisions : Product Decisions Product attributes Branding Packaging Labels Product and support services Competition : Competition Oligopolic Competition Few firms Homogenous product Pricing : Pricing Price Skimming Market Penetration Pricing Promotional Tools : Promotional Tools Advertising Sales promotion Personal selling Public relations Direct marketing Advertising Budget : Advertising Budget Affordable method Percentage of sales method Competitive parity method Objective and task method Strategy : Strategy Positioning First mover advantage Eurobrand implementation New manager, mission, and goals Consistency Corporate-Level strategy Structure : Structure M-Form Division Shared activities as cost center Shared activities as profit center Matrix Functional Style : Style Who is in charge? Complexity Efficiency Authority challenges Team responsibility You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.