logging in or signing up 4 reasons to advertise all of the time 1030KMAS Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 47 Category: Product Traini.. License: All Rights Reserved Like it (1) Dislike it (0) Added: January 14, 2011 This Presentation is Public Favorites: 0 Presentation Description Advertising is nothing more than inviting people to do business with you. If your doors are open, you should be inviting new customers in every day. No business can survive without attracting new customers. Comments Posting comment... Premium member Presentation Transcript Does your business advertise only for “special occasions” or all the time? : Does your business advertise only for “special occasions” or all the time? Advertising is nothing more than inviting people to do business with you. If your doors are open, you should be inviting new customers in every day. No business can survive without attracting new customers. 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time People Move 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time People Move People Forget 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time People Move People Forget People Often Take Their Time Before Making Major Purchases People shop all the time : People shop all the time You’re not advertising to a standing army, you’re advertising to a passing parade. People shop all the time : People shop all the time Different people are shopping all the time for the goods or services you sell, and they’ll buy those goods or services from you or your competitors. People shop all the time : People shop all the time If you want a bigger share of the consumer market, you have to let people know about you. Different people are shopping all the time for the goods or services you sell, and they’ll buy those goods or services from you or your competitors. People shop all the time : People shop all the time You do that by advertising ALL OF THE TIME Different people are shopping all the time for the goods or services you sell, and they’ll buy those goods or services from you or your competitors. If you want a bigger share of the consumer market, you have to let people know about you. People move : People move People move : People move As much as twenty-five percent of your potential customer base turns over each year. People move : People move As much as twenty-five percent of your potential customer base turns over each year. Every day, loyal customers leave. People move : People move As much as twenty-five percent of your potential customer base turns over each year. Every day, loyal customers leave. Each time a household replaces itself, you have a chance to educate and motivate a new customer. People forget : People forget People forget : People forget How many advertising impressions do you remember from yesterday, not counting your own or your competitor’s? People forget : People forget How many advertising impressions do you remember from yesterday, not counting your own or your competitor’s? Ten, five, two, one, none? People forget : People forget How many advertising impressions do you think you were exposed to since yesterday? People forget : People forget How many advertising impressions do you think you were exposed to since yesterday? One hundred? Two hundred? People forget : People forget How about several hundred to several thousand! People forget : People forget How about several hundred to several thousand! Think about it. You received ad impressions by the hundreds when you read the paper, looked at TV or listened to the radio. You also saw billboards, signs on buildings, signs on trucks, signs on uniforms, ads on matchbook covers and pens and pencils. You also got ad impressions from reading your mail and pouring your orange juice. People often take their time before buying : People often take their time before buying People often take their time before buying : People often take their time before buying Most people are impulse buyers People often take their time before buying : People often take their time before buying Most people are impulse buyers EXCEPT when it comes to larger purchases such as appliances, cars, houses, expensive, jewelry, etc. People often take their time before buying : People often take their time before buying Most people are impulse buyers EXCEPT when it comes to larger purchases such as appliances, cars, houses, expensive, jewelry, etc. A consumer can be in the market for a big ticket product or service for several weeks or months before a purchase is made. People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop Making final determinations on product, brand, and price People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop Making final determinations on product, brand, and price Actively shopping People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop Making final determinations on product, brand, and price Actively shopping Making the purchase Establish an equity position (“top of-mind awareness”) with consumers : Establish an equity position (“top of-mind awareness”) with consumers Establish an equity position (“top of-mind awareness”) with consumers : Establish an equity position (“top of-mind awareness”) with consumers An equity position among consumers is: When someone needs your product or service, they think of you. The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: Your Name The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: Your Name Your Location(s) The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: Your Name Your Location(s) Your Unique Selling Proposition or Preemptive Advantage. Advertising Generates Business : Advertising Generates Business If you are in business and your doors are open for business, you should be advertising! Advertising Generates Business : Advertising Generates Business If you are in business and your doors are open for business, you should be advertising! Advertising is nothing more than inviting people to do business with you. Advertising Generates Business : Advertising Generates Business If you are in business and your doors are open for business, you should be advertising! Advertising is nothing more than inviting people to do business with you. Running a business without advertising is like trying to grow a crop without fertilizer. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
4 reasons to advertise all of the time 1030KMAS Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 47 Category: Product Traini.. License: All Rights Reserved Like it (1) Dislike it (0) Added: January 14, 2011 This Presentation is Public Favorites: 0 Presentation Description Advertising is nothing more than inviting people to do business with you. If your doors are open, you should be inviting new customers in every day. No business can survive without attracting new customers. Comments Posting comment... Premium member Presentation Transcript Does your business advertise only for “special occasions” or all the time? : Does your business advertise only for “special occasions” or all the time? Advertising is nothing more than inviting people to do business with you. If your doors are open, you should be inviting new customers in every day. No business can survive without attracting new customers. 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time People Move 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time People Move People Forget 4 Reasons To Advertise Your Business ALL OF THE TIME : 4 Reasons To Advertise Your Business ALL OF THE TIME People Shop All The Time People Move People Forget People Often Take Their Time Before Making Major Purchases People shop all the time : People shop all the time You’re not advertising to a standing army, you’re advertising to a passing parade. People shop all the time : People shop all the time Different people are shopping all the time for the goods or services you sell, and they’ll buy those goods or services from you or your competitors. People shop all the time : People shop all the time If you want a bigger share of the consumer market, you have to let people know about you. Different people are shopping all the time for the goods or services you sell, and they’ll buy those goods or services from you or your competitors. People shop all the time : People shop all the time You do that by advertising ALL OF THE TIME Different people are shopping all the time for the goods or services you sell, and they’ll buy those goods or services from you or your competitors. If you want a bigger share of the consumer market, you have to let people know about you. People move : People move People move : People move As much as twenty-five percent of your potential customer base turns over each year. People move : People move As much as twenty-five percent of your potential customer base turns over each year. Every day, loyal customers leave. People move : People move As much as twenty-five percent of your potential customer base turns over each year. Every day, loyal customers leave. Each time a household replaces itself, you have a chance to educate and motivate a new customer. People forget : People forget People forget : People forget How many advertising impressions do you remember from yesterday, not counting your own or your competitor’s? People forget : People forget How many advertising impressions do you remember from yesterday, not counting your own or your competitor’s? Ten, five, two, one, none? People forget : People forget How many advertising impressions do you think you were exposed to since yesterday? People forget : People forget How many advertising impressions do you think you were exposed to since yesterday? One hundred? Two hundred? People forget : People forget How about several hundred to several thousand! People forget : People forget How about several hundred to several thousand! Think about it. You received ad impressions by the hundreds when you read the paper, looked at TV or listened to the radio. You also saw billboards, signs on buildings, signs on trucks, signs on uniforms, ads on matchbook covers and pens and pencils. You also got ad impressions from reading your mail and pouring your orange juice. People often take their time before buying : People often take their time before buying People often take their time before buying : People often take their time before buying Most people are impulse buyers People often take their time before buying : People often take their time before buying Most people are impulse buyers EXCEPT when it comes to larger purchases such as appliances, cars, houses, expensive, jewelry, etc. People often take their time before buying : People often take their time before buying Most people are impulse buyers EXCEPT when it comes to larger purchases such as appliances, cars, houses, expensive, jewelry, etc. A consumer can be in the market for a big ticket product or service for several weeks or months before a purchase is made. People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop Making final determinations on product, brand, and price People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop Making final determinations on product, brand, and price Actively shopping People often take their time before buying : People often take their time before buying Your job is to keep yourself out in front of the consumer throughout the buying cycle: Deciding to shop Making final determinations on product, brand, and price Actively shopping Making the purchase Establish an equity position (“top of-mind awareness”) with consumers : Establish an equity position (“top of-mind awareness”) with consumers Establish an equity position (“top of-mind awareness”) with consumers : Establish an equity position (“top of-mind awareness”) with consumers An equity position among consumers is: When someone needs your product or service, they think of you. The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: Your Name The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: Your Name Your Location(s) The way to gain an equity position among consumers is simple: : The way to gain an equity position among consumers is simple: CONSISTENTLY expose three things about you or your business to consumers: Your Name Your Location(s) Your Unique Selling Proposition or Preemptive Advantage. Advertising Generates Business : Advertising Generates Business If you are in business and your doors are open for business, you should be advertising! Advertising Generates Business : Advertising Generates Business If you are in business and your doors are open for business, you should be advertising! Advertising is nothing more than inviting people to do business with you. Advertising Generates Business : Advertising Generates Business If you are in business and your doors are open for business, you should be advertising! Advertising is nothing more than inviting people to do business with you. Running a business without advertising is like trying to grow a crop without fertilizer.