Marketing Center of Israel

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Presentation Description

Makteint, promotions, btl, Guerilla Marketing

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Slide 1: 

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???? ???"? ??????? ???? ??? ??? ???? ?????? ????? ??????? ????? ??????, ??????? ???????? ?????, ????? ?????? ?????? ?????? ?????? ?????. ?????? ???? ???"? ???????, ???? ?? "????? ????" (www.bclass.co.il), ??? ????? ?????? ?"? ?????? ??????? ?????? ????? ??????, ?????, ?????, ??????? ????????? ?????. : 

???? ???"? ??????? ???? ??? ??? ???? ?????? ????? ??????? ????? ??????, ??????? ???????? ?????, ????? ?????? ?????? ?????? ?????? ?????. ?????? ???? ???"? ???????, ???? ?? "????? ????" (www.bclass.co.il), ??? ????? ?????? ?"? ?????? ??????? ?????? ????? ??????, ?????, ?????, ??????? ????????? ?????. ??? ????? ??????? ??????? ?? ????? ???? ???? ?????? ????? ?????? ??????? ?"?, ?????? ?? ????? ?????. ???? ???"? ??????? ???? ????? ?? ????? ?????? , ?????? ???? ????????, ??????? ????????, ??? ???? ?? ?????? ??"? ?????? ??? ??????? ?????? ?? ??? ?????? ????????? ??????? ?????. ?????? ???? ???"? ???????: ????????? ?????? ?????? ?????? ????? ???? ????? ??????? ????? ?"? ???? ?? "????? ????"-??????/??????? ???? ???"? ??????? ???? ??? ??? ???? ??????: ???????? ??"? ????????? ??"? ??????? ????? ????? ????? ?????? ?????? ?????? ?????? ?????? ????/ ????? ?"? ?????? ???????

????? ????? ??????? ??????? ???????? ??????? ????? ???????? ???? ??? ??? ????? ????? ?"? ?????? ??????, ?????? ?? ??? ???? ??????? ?????? ?????. : 

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???! ????? ????? – ??? ????? ?? ?? ????? ????? ??? ????? ????? ????? ??"? ?? ?????, ???? ???? ????? ??????, ????? ?????: "????? ????? ?????? ??????????" – ????? ???? ??????? ?????? ?????? ????? ??????? ?????? ??????. "Ambush-marketing" - ????? ?????? ????? ????? ????, ???? ????? ?? ????, ???? ????? ?????? ?????? ????? ?????? ?? ????? ??? ?? ??? ???? ??? ????? ???? ????? ????? ?? ??????. "??????? ???" ("("Life Placement ?- "Virus marketing" – ???? ????? ?? ????? ???? ??-??? ??????? ????? ?? ??-??? ?????? ??????. ??????? ?????? ?????? ??????? ????? ??? ?????. ??? ??? ??? ???? ????? ??? ????? ????? ????? ??????? ???????? ??????? ?????? ????? ????? ????? ??? ?????? ????? ?? ????? ???. ?? ?????? ????? ?????? ?"????? ?? ?????" ?? ?????? ??? ???? ???? ?????? ????? ?? ???????? ?????? ?-btl? Nike ???? 50 ?????? ????, ?? ????? ???? ???? ???? ??? ????? ????? ????? ?????? ?? ?????????? ?????. ????? ???? ????? ??????? ??????? ????? ?"V” ?? ????? ??? ??????? ??? ???? ????????, ??? ????? ???? Nike ??? ?????? ??? ????????. ?????? ???, ???? ???? ???? ?????? ????? ???? ???????, ??? ??????? ?????? ?? Nike ??? ????? ????? ?????? ?? ???????. ???? ????? ?? ?? ???? Nike ????? ????? ?????? ???????? ????? ??? ????? "Ambush Marketing". ??? ??, ????? ????? ???? ????? ???? ????? ?? ?????? ?????? ???, ????? ???? ?? ????? ????? ????? ???? ????? ????? ?? ??????, ???? ????? ????? ?? ???????.

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??? ????? ?-3 ????? ????????, ?????? ??????? ?????? ???? ?? ????? ?????? ??? ????? ???????, ????? ?????? ?????? ????? ????? ??? ???? ????? ????? ???; ?? ?? ?????? ???? ??? ?????? ????????! ?? ?????? ???? ??? ??? ?????? 1,500 ?? 2,000 ?????? ????????. ???? ???? ????? ???????? ??????? ????? ????, ?? ???? ??????? ?????"? ?????? ??? ??? ????? ?? ???? ???????, ??? ??????? ???????????? ??? ?????. ???, ??????? ???? ?? ?????? ????? ????? ?????? ???? ???? ??????? ?? ????? ????????. ???? ????? ????? ??? ??????? ???? ?? ??? ?????. ??? ?????? ?????????, ??? ?????? ????? ????? ?- 3.9 ??????? ???? ????. ??????? ????? ?? ????????? (???' ????? ?????) ??????? 60-150 ?????? ???? ????, ??????? ???? ?? ????? ????? ??????? ????? ?????? ???????. ??? ????? ????? ???????, ????? ????? ????? ?????? ??? % 20 ?- % 70 , ??????? ????? ???? ????? ????? (?????? ???? ?? ???? ?????? ????? ?????). "???? ????" ???? ??? ???????? ????? ??? ????. ??????? ???? ?????? ????? ??? ????? ???????? ????????????? ?????? ???? ????? ??????. ??????? ???? ???????????? ??????? ??????? ?????? ???: ????? ???? ??? ??? ??????? ?????? ????? ?????? ???? ???? ?????. ????? ???? ????? ????? ???? ?????? ?????? ????????. ????? ??? ?? ????? ??????? ?????? ?? ????? ???????. ???? ?? ???? ????? ????? ?????? ??????? ????? ?????.

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?????? ????? ???????? ???? ???????? ????? ??????? ?? " ???? ???"? ??????? " ????? ????? ??????? ????: ?????? ????, ?????? ????????, ?????? ????? ?????? ?????? ?????? ??????. ??? ????? ?? ?????? ???? ?????? ???????, ????????, ?????? ?????? ?? ????? ?????? ??????? ???????? / ??????. ??? ??, ????? ???????? ???? ????? ???????? ????? ?????? ??????, ??????? ??????, ??????? ????? ???????, ????? ??????? ?? ????????? ????? ??. ??? ?????? ????? ?????? ?? ????? ??? ??????? ??????? ??????? ????? ??, ??????? ????? ?? ?????? ???????, ?????? ???? ??? ????. ????? ???????? ???? ????? ???????? ??? ?????? ?????? ??????, ??? ???????? ???????? ??????? ??? ????? ????????, ????? ?????? ?????? ??????? ??? ????? ?????? ???????? ?? ????? ????? ????????.

Slide 7: 

?"?/????/???"? 7 ??????? ???? ??????

?"?/????/???"? 8 ??? ??????? ????

???? ???? ????? ????? ????? ?????? ???????? ??"? ????????? ???????, ????? ??????? ???????? ????? ??? ???? ???? ???? ????? ??,???? ???"? ???????03-5105101info@kadamcenter.co.ilwww.kadamcenter.co.il : 

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