Apple Restructuring

Turnaround of Apple: 

Turnaround of Apple

Introduction: 

Introduction Backround Founder – Mr Steve Jobs and Steve Wozniak Headquartered at Cupertino, California, US Known for the Macintosh line of computers, iPod, iPhone and iPad

Introduction (Contd.): 

Introduction (Contd.) Facts and figures Presence in 10 countries July 2011, Operated 317 retail stores Total Revenue: US $ 65.23 billion (FY 2010) Profit: US $ 14.01 billion(FY 2010) Employees:49,400

Vision: 

Vision Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them

Products: 

Products Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano , Shuffle, Touch) Mac (iMac, MacBook , MacBook Air, MacBook Pro, Mini, Pro) Software - Mac OS X, iOS , iTunes, iWork , QuickTime, Safari, iLife

Acquisition: 

Acquisition Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce Technologies

Strategy: 

Strategy Start from scratch, tear up the box, redesign and get it to the consumer in the way they want to buy it .

Start from the Scratch : 

Start from the Scratch

Evolution of Apple Inc.: 

Evolution of Apple Inc. Started in garage by Stephen G Wozniak and Steven P Jobs On 1976, released Apple – I Had 8 KB RAM, Wood made with basic mother board Inside Cassette interface to external data storage

Evolution of Apple Inc. (Contd.): 

Evolution of Apple Inc. (Contd.) On 1977, release Apple II Costing USD 1298 Had Color Graphics Replaced external data storage by a floppy disk drive Supported the BASIC program Had 64 KB of memory Software called VisiCalc - a spreadsheet program

Evolution of Apple Inc. (Contd): 

Evolution of Apple Inc. ( Contd ) Apple III Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had some hardware and application problem On August 12, 1981, IBM Introduce IBM PC at $1,565. Which change the scenario of Global PC market . Apple Lisa Released in 1983 Became the first personal computer sold to the public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost $10,000) and limited software it could run

Introduction to Macintosh: 

Introduction to Macintosh Apple introduced the Macintosh in 1984 Sales not initially as strong as desired Changed with the intro of LaserWriter – first reasonably priced laser printer PageMaker – early desktop publishing package (These capitalized on its advanced graphics capabilities) 128 KB memory Sold for $2495

Evolution of Apple Inc. (Snapshot): 

Evolution of Apple Inc. (Snapshot) Product Cost Storage RAM Year Apple I $666 --- 8 KB 1976 Apple II $1298 Floppy 64 KB 1977 Apple III $4300 (for business) Floppy 128 KB 1980 Apple Lisa $10,000 (for business) Floppy 1 MB 1983 Macintosh $2495 Floppy 128 KB 1984

PowerPoint Presentation: 

Tear up the Box

PowerPoint Presentation: 

1985: Jobs resigns and started a new Company NeXT Inc. Apple’s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.

More portable efforts.. : 

16 More portable efforts .. PowerBook 100 Released in 1991 40 MB hard drive 8 MB RAM $2500 Helped Apple to gain some revenue established layout of the laptop computers

1991-’95: 

1991: System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the AIM alliance. 1991-’95

RETURN OF STEVE JOBS: 

RETURN OF STEVE JOBS

PowerPoint Presentation: 

R e-design

Reincarnation of Apple Inc.: 

1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs – the CEO 1997: Microsoft invests $ 150 million in apple to bail out company. Jobs said “ time has come for Microsoft to succeed , apple must fail” Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop. Reincarnation of Apple Inc.

Desktop Evolution : 

Desktop Evolution The iMac Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer

Laptop Evolution – Macbook Air: 

Laptop Evolution – Macbook Air 2 GB memory 120 GB hard drive $1799

PowerPoint Presentation: 

23 Product Cost Storage RAM Year Macintosh $2495 Floppy 128 KB 1984 Mac Plus $2600 Floppy 4 MB 1986 iMac $1799 320 GB 4GB 2007 Mac Portable (laptop) $6500 40MB hd 8 MB 1989 Powerbook 100 (laptop) $2500 40MB hd 8 MB 1991 Macbook Air (laptop) $1799 120GB hd 2GB 2008 LETS HAVE ANOTHER COMPARISON

Evolution of OS’s…: 

Evolution of OS’s… Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 – mid 1990’s) Could run multiple applications Mac OS 8 (8.0 – 8.6) (1997) – better file management Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless Mac OS X (1999 – today) – UNIX based OS

PowerPoint Presentation: 

Get it to the consumer in the way they want to buy it

iPod- the blockbuster : 

iPod- the blockbuster On October 23, 2001- the iPod 5 GB hard drive that put "1,000 songs in pocket” New technology: spintronics Initially , iPod software only worked with Mac OS; from 2 nd generation onwards works with Microsoft Windows also Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.

Shredding down ‘computer’: 

on January 9, 2007, Jobs announced that Apple Computer, Inc . would from that point on be known as Apple Inc ., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV Shredding down ‘ computer’

iPhone: 

iPhone a convergence of an Internet- enabled smartphone and iPod. iOS , (formerly iPhone OS)- scaled down version of OS X 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi

iPad: 

iPad Tablet PC Apple is first to launch tablet computer Released on April 3, 2010 It becomes standard bearer in the industry sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.

Core Competencies: 

Core Competencies Differentiation Strategy Value Creation Process

Differentiation Strategy : 

Differentiation Strategy Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation

Value Creation Process: 

Value Creation Process

SWOT ANALYSIS: 

SWOT ANALYSIS Strengths Weaknesses Branding Innovation High Price Pr oprietary Sys tem Differentiated Product Ease of Use Niche Market Superior Quality Retail Strategy Cannibalization Marketing and Sales Customer Loyalty Online Sales

Opportunities . Development of Antivirus . For joint ventures . Better advertising : 

Opportunities . Development of Antivirus . For joint ventures . Better advertising Threats . Strong competition . Downloading free music from other source . Price Barriers

Where apple stands now?: 

THE WORLD’S MOST INNOVATIVE COMPANY APPLE TWITTER FACEBOOK GOOGLE NISSAN GROUPON Where apple stands now?

World’s most reputed IT companies : 

Apple Google Microsoft World’s most reputed IT companies

Market share: 

Market share OS-X Market Share : Closest Competitor Windows Share : Market Growth Rate : 5.02% 90.29% 32% i-phone Market Share: Closest Competitor RIM Blackberry Share : Market Growth Rate: 30% 40% 32% i-pod Market Share: Closest Competitor Sandisk Share: Market Growth Rate: 73.8% 7.2% 30% i-tune Market Share: Closest Competitor Amazon Share : Market Growth Rate: 69% 8% 2 0%

Profit margin: 

Profit margin

What to expect from Apple Inc: 

What to expect from Apple Inc Better photography Easier Typing i Message- i Message to iOS is what BBM is to Blackberry Multiplayer Gaming Photostream Multitasking gestures Improved browsing

More Future Products : 

More Future Products coming with real TV by end of 2012 I Phone 5 I Pad 3 & some innovative Products like………..

Conclusion: 

Conclusion For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’. Apple, go on innovating…..

PowerPoint Presentation: 

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