Evaluation 2

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How effective is the combination of your main product and ancillary tasks?:

How effective is the combination of your main product and ancillary tasks? Evaluation 2

Comparing Music Video with Digipak:

Comparing Music Video with Digipak Here is my digipak alongside some screen shots from my music video. I have chosen these screen shots as it allows you to see a clear brand identity. Firstly, I have incorporated the lip print into my digipak . This keeps the CD simplistic as I found this is constant in Pixie Lott’s other albums, emulating her usual style. I have incorporated the black and white scenes in to my digipak , using this effect on the inside photo. I think this works well to contrast with the right side of the inside, the CD. The hot pink stands out and shows juxtaposition with the simple black and white outside image. I decided on this image as I have included scenes of outside within my music video, and the same pose is replicated to show a connection between the two.

Comparing Magazine with Music Video and Digipak:

Comparing Magazine with Music Video and Digipak As you can see, for my magazine advert I have used the front cover of my digipak in order to promote the album. This takes up most of the advert, with the same fonts used from my digipak . I have continued the house style of pink, as well as using the same image of a lip print. This is also used on the digipak . To show a connection between the advert and the digipak , I have replicated the same effects such as ‘Drop Shadow’ and ‘Stroke’ to the font where necessary. I have chosen the lipstick print as in the music video there are close up scenes of ‘Pixie Lott’ singing with just her pink lips in the frame. I think this works well and creates a recurring motif that can be recognised as Pixie Lott. Overall I think I have shown a clear connection and relation- ship between all three products and I am happy with the out- come. Pixie Lott has been represented as young and beautiful that is stereotypical of the pop genre.

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