Target Audience Survey

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TARGET AUDIENCE SURVEY

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I used SurveyMonkey to create an online survey for my target audience. It shows the results to a range of questions in a graph that is easy to compare the answers. As you can see, out of 6 participants who took part in my questionnaire, most of them are females. This was expected as Pixie Lott has a larger female fan base; however some males do still enjoy her music and her image.

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This graph shows the age range of my target audience for Pixie Lott, you can see that most of the participants range from 14-17, being the biggest demographic audience that listen to Pixie Lott.

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This question suggests what the audience look for most in a pop music video. This was a really helpful question to ask as it allows me to create a music video that appeals to the target audience and see what catches their attention. As you can see, dance routines is shown as the most popular. This is something I can take on board and convey in my music video. Romance element got no votes, which I found quite interesting as it shows the stereotypical conventions of the pop genre doesn’t include romance and is more about having fun and dancing. However, my song is titled ‘my love’ so I will include a romance element slightly into the narrative; as a narrative is shown to captivate some of the audience. I also found that a participant commented with ‘Good Clothes’, this shows that the image of the pop star is very important and something the target audience look at as inspiration.

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Following on from the ‘Good Clothes’ comment in the previous question, these results reinforce the importance of the pop stars appearance in their music videos. Females especially like to see the clothes and style that is conveyed in their idols music videos as they can then go out to shops and buy similar items.

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In terms of my digipak , I thought it would be interesting to see how many people actually buy the CD’s compared to who download them. This survey shows that most people never or only buy a CD once a year. This could be due to how convenient it is to just download music instead of going out and buying it; or another factor could be the appearance of these digipaks don’t draw attention. This encourages me to create an appealing appearance that people want to have at home on their shelves

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I wanted to ask this question about hair and makeup to see if the younger females look at the hair and makeup and are inspired to incorporate it into their own style and looks. The results show that most people said no, this is a stereotypical answer of males. But, considering a majority of the participants taking part in this survey are females, it shows that some females aren’t inspired by the makeup and hair and slightly less are.

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These results suggest the target audience like to see many colours in a pop music video, this is stereotypical of the pop genre. I think black and white could also work successfully in my music video as it is known as flattering and portrays the beauty of the pop star. Pink is seen as a popular answer, and would work well in my music video to fit into the idea of love and a feminine video.

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I wanted to ask how the target audience see Pixie Lott, and these answers are really varied and show that people see her as all of these options. This is useful for me as I can apply these to my music video to appeal to the target audience’s of men and women, such as Sexy and On Trend.

Conclusion:

Conclusion In conclusion, this survey as been really helpful and has allowed me to see what the target audience look for and expect in a pop music video. I am looking forward to incorporating these ideas and opinions into my music video to hopefully appeal to the demographic audience as well as a broader audience of males.

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